The Package

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The Package
Matt Bateman Luke Kunselman Justin
Ziccardi Stephanie Zimmer
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Words of Wisdom
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The Call For Action
71 million year 5 value
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The Need, and Opportunity
Is the thought all that really counts?
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Product and Service Strategy
Cater to the four vices of man.
Drinking Smoking Gaming - Sexuality
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The Knowledge Premium
Explained
Actually, Dr. Freud, a cigar isnt just a cigar.
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Industry Size
Giftware industry 55 billion in retail sales
-retailindustry.about.com
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Target Market Size
Denver Metro Area -2.3 million people -500,000
men aged 22-40
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Target Market Psychographics
Sociable Renaissance man Place of Refuge
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Target Market
Wife
Daughter
Sister
Mother
Girlfriend
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Competition
Sharper Image 130 stores
Nordstrom 137 stores
Hammacher Schlemmer 2 stores
Brookstone 250 stores
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IMAGE
The Package
PRODUCT DIVERSITY
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Competitive Advantage

• Knowledge Premium
• Unique products
• Unique manufacturers

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Key Marketing Strategies
Radio Print Advertising Denver Post,
Westword Alice 106, 850 KOA Package Specialist
(Low Cost Creative) News4 in the
afternoon 9News Whats Hot segment Talk Radio
The Package
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Gifts for Guys
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Key Marketing Strategies

• Package Sponsored Events
• Billiards Night
• Shakespeares in Denver
• Drink Mixing Night
• Purple Martini in Denver

The Package
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Gifts for Guys
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Risky Business
Location, Location, Location Market Research is
the Answer
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Revenue
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Revenue
According to comparables. 750,000-1,200,000
per store, per year.
The Package
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Gifts for Guys
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Breakeven Analysis
High Growth Rate Inhibits Breakeven until Year
4. A single store would breakeven in Year 2.
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Cash Flow (at year end)
0 1 2 3 4 5
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Funding

• The Seed Round (year 0)
• 1,500,000 _at_ 60 Annual Return 30 ownership
• Builds/Operates 3 stores for 2 years
• The Growth Round (year 2)
• 5,000,000 _at_ 50 Annual Return 40 ownership
• Builds/Operates additional 22 stores

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Conclusion
The gifts guys really want Knowledge Premium
The Package Advantage 71 Million Market Cap
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Gaming Accessories

• Dark Wood Poker Chip Case
• 55
• Highest quality craftsmanship and a smooth rich
  finish.
• Strong, bright and durable brass handles, hinges
  and lock secure chips.

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Smoking Accessories
COHIBA XV 85 The Newest Cohiba For 2001!!!
Offering Full Bodied Flavor A Very Rich Taste,
Featuring A Sumatra-Seed Wrapper CT-Broadleaf
Binder!

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Sex Appeal

• Romeo Bathrobe 70
• 100 cotton
• Velour on outer side, terry on inner side
• Shawl collar
• 2 patch pockets
• Adjustable sleeve length with turn back cuffs
• Self fabric belt

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Drinking Accessories
Galleria Multi Color Martini Glasses - Set of 6
80 Beautiful waves of color are accented by 24
Karat Gold Paint. Each glass is hand painted and
handcrafted in the highest quality glass studios
in Romania. Each is an unique and special work of
art.

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Salary Wage Compensation
The average sales person at Nordstroms earns
29,000 through a combination of base salary and
commission. -BizMonthly.com The average
Package Expert makes 34,000- 40,000 a year
through salary and commission. (21,000 base
7 commission) -The Package Team

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Testosterone-Aspen
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Testosterone-Aspen
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Floor Layout

• 2000 Sq. Ft.
• 2 POS Terminals
• Pool Table which doubles as sales display
• Display Tables
• Humidor

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Highlighted Comparables Data
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