Expand Your Product and Service Exposure throughout Time Warner

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Bula! Thanks for inviting us to be a part of this
Forum.. We are looking forward to working toge
ther with Fiji

Expand Your Product and Service Exposure
throughout Time Warner
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Whilst the friendliness of the Fiji people is t
he underlying strength of the Fiji market
product, the point of difference lies in
celebrating the diversity of the product.
Josaia Rayawa Regional Director Fiji Visitors B
ureau, Americas
3
How can Turner Broadcasting help promote the
diversity of Fiji? Advertising on a mix of ou
r Turner networks can reach a large and diverse
group of US Travelers. Research indicates that
US travelers are watching the Turner networks.
4
The volume of Americans traveling abroad is
expected to increase significantly through 2007,
with the number of travelers rising by 17 and
spending increasing by 36 from 2003
Spending on Travel (MM)
Number of International Travelers (000)
Source The United States Office of Travel and
Tourism Industries, April 2004
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Profile of a Traveler to South Pacific
Travelers to the South Pacific are more likely
to Have graduated college Receive a post gr
aduate degree Be in a professional occupation
Have a household income of 75K Own a home
Own a home valued 500K Have a stock portfol
io of 150K Have a vacation home
MRI Spring 2005 P18
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CNN/HLN Effectively Reaches Luxury International
Vacation Travelers
Luxury International Vacation Travelers- Reach
Read As In a given week, CNN/HLN reaches 55.8
of luxury International vacation travelers. Cable
Networks Viewed in last 7 days
Luxury International Vacation Travelers Spent
3,000 on a trip outside the continental U.S.
(in the last 3 years)
Base P18 Source MRI
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CNN/Headline News Brands are the Networks
Travelers Rely on!
CNN and HLN viewers are more likely than the
average US person to Travel to the South Pa
cific Have taken any foreign trip Are freque
nt foreign travelers (3 times in the last 3
years)
MRI Spring 2005 P18
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CNNs Extensive Bonus Viewing
CNN can be seen in 89,704,000 Households, and
Canada - Over 80 of Canadian homes - 6.7
million. Hotel Rooms - Almost 100 of US hotel ro
oms - 4 million Cruise
Ships - Princess Cruise Lines, Holland America
Lines, Celebrity, Cunard Cruise
Lines. Governmental Offices - Over 5,000 location
s on Capitol Hill.
Source TEG Research from Nielsen Media Research
data September 2005
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Over 11,000 Travel/Tourism Advertise on Turner
Broadcasting
Aeromexico
Incosol
Palau Visitors Bureau
Dominican Republic Tourism
Bahamas Tourism
Occidental Hotel Resort
Grecotel
Thai Airways
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Unique Partnership Opportunity to Fund Turner
Media
We enable you to finance incremental media
opportunities using cash and/or travel services.
Through this unique program, advertising clients
can use their travel services as a creative
way to fund incremental Turner media, while
maximizing marketing value for their brand.
Turner Trade Group will promote and sell their
travel services to our employees, their friends
and families, at preferred pricing, and use the
cash generated to fund the media buy.
Advertisers receive world-class media. Turner h
as media outlets that are diverse to reach a
variety of people.
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How Our Program Works
Ultimately, Turner Trade Group is a cash
business. We simply undertake the intermediate
step of converting travel packages into cash.
Fiji suggests travel packages to trade.
Turner Trade Group evaluates travel packages to
determine cash value. Fiji determines if cash v
alue makes a good viable financing method for
funding media buy. Fiji negotiates for best pri
ce and placement of media. Media runs
unconditional to the sale of the trade.
Turner Trade Group remarkets Fiji travel package
s to Time Warner employees, their friends and
family members. Money generated from the progra
m is forwarded to the appropriate media outlets
to fund the media buy.
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Referrals by word of mouth is one of the best
methods to generate a high propensity to travel
to Fiji
I make a lot of recommendations.
Someone will say they need a window
washer. I say Ive got a great window washer.
Someone overhears the conversation, then Im
giving three people the window washers name.
- Sophie Glovier, Princeton, NJ
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In addition to your media, reach about 400,000
Time Warner employees, friends and family
members
400,000 consumers would fill Turner Field,
Wrigley Field, Fenway Park, Comiskey Park,Yankee
Stadium, Shea Stadium, Coors Field and Camden
Yards to capacity! Time Warner employees repres
ent a very diverse, desirable and lucrative
consumer market.
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The Benefits of Trade
In addition to world class media, trade
advertisers also benefit from increased product
exposure to Time Warner employees, their friends
and family members. TTG deploys a variety of
marketing campaigns to build brand awareness.
Examples include direct mail, customized web
pages, e-mail marketing, special events,
merchandise displays and more!
Simply put, advertisers gain media through provi
ding their products and services to Time Warner
employees, and we handle the rest. The process is
turnkey, effective and easy. Access to a larg
e and lucrative captive audience
Customer acquisition Increased marketing power
Competitive positioning Guaranteed sales
Additional revenue opportunities
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Current Turner Trade Group Partners
We are excited for the opportunity to partner wi
th Fiji in 2006, and everyone to see Fijis
diversity!