MIN, EunKyung

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KBS World Radio and Media Diversification

• MIN, Eun-Kyung
• Executive Director
• KBS

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Contents

• KBS World Radio Overview
• Media Diversification
• Trend
• Online Radio
• Basic New Services

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KBS World Radio Objectives

• News
• Korean perspective on issues
• Peace
• Friendship and cultural exchange
• Unity Safety
• ethnic Koreans overseas

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KBS World Radio Overview
Languages
Schedule
Milestones

• Korean
• English
• Japanese Chinese
• German
• Russian
• Indonesian Spanish
• Arabic
• French Vietnamese

1953 Voice of Free Korea 1994 Radio Korea
International 2005 KBS World Radio

• Korean 2 hr
• Vietnamese
• 30 min
• Others 1 hr

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KBS World Radio Media
Programming by Media

• Short-wave 81 hrs (including reruns)
• Medium-wave 4 hrs
• DRM (Digital Radio Mondiale) 30 min every week
• Satellite 15 hours

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Trend

• Low feedback/letters from the short-wave radio
  listeners
• More visits to the KBS World Radio website
  70-95 from overseas
• Media diversification through Internet,
  satellite, DRM and local AM/FM radio channels

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Online Radio

• http//world.kbs.co.kr
• Internet service launched 1997
• (11 languages in 2006)
• Users (June 2006 , per month)
• - half a million users
• - 6.3 million page views
• - 90 of users from overseas

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Online Radio

• KONG (KBS On Air, No Gravity)
• International
• Audience growth
• Improved accessibility
• Plans for other language services under way
• Domestic
• For foreign residents in Korea
• Improve name recognition

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Podcasting

• September 2006
• Advantages
• RSS, blog services under review

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Basic Services

• Online information on programs and AOD
• Enhance interactivity with web users
• Encourage User Participation through
  Forum/Discussion

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New Services

• Shift primary focus away from the short-wave
• Transmit through the local AM/FM channels
• Satellite/DRM
• Area- and language-specific plans

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New Services
Local Channels Overseas

• Russia Moscow 738 AM
• Plans local AM/FM channels in 5 major cities
• Korean 12 programs to 7 Korean-language
  broadcasters overseas
• Chinese RTHK in Hong Kong

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New Services
Satellite/DRM

• 15 hrs on satellite
• 30 min. on DRM per week
• Gradually increase the number of hours
• Plans to select a primary media for each
  language coverage area
• Example country-specific plans
• U.S./ satellite
• Europe/ DRM

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KBS World TV

• Launched in 2003
• 36 countries in 2006
• U.S. EchoStars basic package
• Europe TPS in France, regional MSOs in Germany
• Japan SkyPerfecTV/satellite channel
• the Middle East and North Africa

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• THANK YOU