News in the 21st Century Benefits and Challenges

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News in the 21st CenturyBenefits and Challenges

• Nora Paul
• Institute for New Media Studies
• UM School of Journalism and Mass Communication

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21st Century News Benefits to the News Consumer

• Worldwide Access to News
• Jersalem Post
• Palestinian News Agency

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21st Century News Benefits to the News Consumer

• Worldwide Access to News
• Hear / See / Read / Experience

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21st Century News Benefits to the News Consumer

• Worldwide Access to News
• Hear / See / Read
• Available on multiple appliances

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Challenges to Todays News

• Changing audience
• Multi-Platform delivery
• Multimedia news
• Convergence of news operations
• Niche publications / new publishers
• New audience expectations

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Changing Audience Demographics

• Profile of Newspaper Subscribers (Daily
  subscribers)
• Age 18-24 6
• Age 25-34 11
• Age 35-44 20
• Age 45-54 21
• Age 55-64 16
• Age 65 27
• White 90
• Black 7
• Asian 2
• Hispanic 4
• Newspaper Association of America - 2000

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Changing Audience Characteristics

• Time shifters
• Interacters / contributors
• Multi-appliance users
• Action takers
• Idiosyncratic
• Time deprived

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Multiple Media / Multimedia

• End of Mono-media companies
• 1483 dailies in the US, 86 have websites
• News organizations online but
• Not making money yet
• Not figuring out new forms
• Challenges with the legacy media

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Multi-media

• News packages need sound, words, sights
• One man band / Urban Jungle Pack

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Tomorrows News

• A vision of the future from IFRA

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ConvergenceNewspaper / cable news
partnershipsNewspaper / TV cross-ownership
Convergence

• Newspaper / cable news partnerships
• Orlando Sentinel Sarasota Herald Tribune
• Newspaper / TV cross-ownership
• Newspaper / TV collaboration

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Convergence Objectives

• Cross-training
• Cross-promotion
• Cross-advertising
• Cross-technology
• Cross-content

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Niche Publications

• Freedom of the press is guaranteed only to those
  who own one.
• A. J. Liebling, media critic
• Specialty publications
• Specialty newsgroups
• Weblogs

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Audience Expectations

• Open medium
• Communication with their news organizations
• Collaboration on news stories

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Ultimate Challenge

• Without tradition, art is a flock of sheep
  without a shepherd. Without innovation it is a
  corpse.
• Winston Churchill

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