Radio

1
Chapter 7

• Radio

2
Paul Harvey

• What is he known for?
• Lets listen to his well-known voice
• http//www.paulharvey.com

3
Its Significant.Why?

• It motivates
• Medium for

4
Is Radio Important?

• Lets take a look at the numbers
• Each household has 6.6 radios
• We spend 22 hours a week listening
• We own 520 million radios
• More people receive their morning news by radio
  than any other medium
• 13,000 station
• 19.1 million business

5
Radio Messages Transmitted

• 1895 Guglielmo Marconi
• Done along the electromagnetic spectrum (Vivian,
  2008, p. 149)
• Used Morse Code to transmit messages

http//imagine.gsfc.nasa.gov/docs/science/know_l1/
emspectrum.html
6
Radio Becomes a Household Word

• Titanic
• Information relayed from rescue ships
• David Sarnoff reported from a department store

• The only known photograph of the Titanics
  Marconi room
• http//www.hf.ro/

7
Characteristics of U.S. Radio

• Westinghouse built a radio station
• KDKA
• Provided regular programming of news, sports,
  music.
• Only advertised to spur sales didnt anticipate
  KDKA would make any money!

8
Radio in the 1920s

• Private ownership
• Capitalistic venture in US
• Entertainment thrust
• Families would gather around to
  listen to popular radio shows
• Economy of advertising
• Advertising supported the stations

9
New Technologies

• iPod
• Podcasting
• OnDemand
• Radio TiVO for 39/year
• www.radiotime.com

10
Chain Ownership

• Clear Channel
• Owns 1,231 stations!
• Next closest company owns 243
• 15 mins ads/hour!
• No wonder we listen to our iPods!

11
The FRC

• Federal Radio Commission
• Created in 1927
• Regulatory agency
• Assigned licenses
• Specific frequency, power and hours of operation
• Good for 8 years
• Replaced in 1934 by the FCC

12
Entertainment Force

• In its nascent beginnings, most stations were on
  the air at night.
• Potted-palm music
• Eventually big bands were used
• Helped to sell records
• Grand Ole Opry, 1928

13
Radio News

• Edward R. Murrow
• Murrows first radio broadcast was from Vienna
  (2)
• Anschluss, March 13, 1938
• Already, in Murrows first turn as radio
  correspondent, one could hear the signature
  clipped delivery, the focus on the seemingly
  mundane detail that brings a faraway event and
  place to life (p. 36).

14
Late 1940s Early 1950s

• Radio began to format musical programs
• Top 40
• beautiful music
• All-news
• Now we have..
• Sports radio
• Drastically demassified station formats