Kongregate Postlaunchem

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Kongregate Postlaunchem
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An Open Portal

• Wanted to start casual game studio, but
• Portals own the customer
• You cant talk to the player
• Your site/brand minimized
• You take what they give you

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Players Like Portals

• Convenience
• Habit
• Trust
• Community

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Community Glory

• Community means showing off your accomplishments
• XBox Live over 4M paying subscribers
• Pogo way over 1.3M paying subscribers
• WoW over 1 billion subscribers

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Demo

• Chat
• Profiles
• Ratings/Comments
• Points Levels
• Leaderboards
• Favorites
• Forums
• Search
• Upload

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How We Got Here

• Founded June 2006
• Cofounder Emily Greer - VP Marketing
• 9 employees - San Francisco Portland
• Ruby on Rails, Java, and Flash
• 235 games, strong user growth

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What Went Right

• Got to invitation-only launch quickly
• Made fundraising easier
• Chose a good design firm
• Found programmers in tough market
• Live chat great for feedback

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Not So Right

• Transition from contractors to employees was
  rocky
• Abusive users hit suddenly
• Dugg, then buried as spam
• Finding PR agency was hard late

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Questions?

• Jim Greer
• jim_at_kongregate.com
• 415 297 5434