Presentazione di PowerPoint

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ITALIAN NAVAL MARKET
Tyco Integrated Systems
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MARKET SIZE ITALY Low voltage applications
CRUISE SHIPS 60 Million
FERRIES 10 Million
FAST FERRIES 3 Million
internal estimations year
2001 installation excluded
(Euro per year)
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MARKET SIZE ITALY for applications

• SECURITY KEuro
• CCTV 3.600
• ACCESS MONITORING 400
• ACCESS CONTROL 1.900SAFETY
• PUBLIC ADDRESS GEN.ALARM 2.500
• FIRE INTEGRATED SYSTEM 23.000
• fire detection
• emergency shut down
• extinguishingCOMMUNICATION
• PUBLIC ADDRESS ANNOUNCEMENT 1.200
• BACKGROUND MUSIC 800
• RADIO TV SYSTEM 7.300ENTERTAINMENT 25.000
• AUDIO VIDEO
• LIGHTING
• STAGE
• RIGGING approx. 60 70 million Euro
• internal estimations year 2001

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COUNTRY NR. ORDERS ITALY 14 FINLANDIA 8 GERMANY
11 FRANCE 12
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MARKET SIZE ITALY
CRUISE SHIPS FERRIES
BULKERS CONTAINERS DRY CARGO OFFSHORE RO
RO TANKERS MILITARY
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DELIVERY SCHEDULE OF THE ORDER BOOK TOP 10
COUNTRIES -
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PLAYERS SHIPYARDS
tyco
NUOVI CANTIERI APUANIA
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KEuro
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PLAYERS SHIPOWNERS
GRIMALDI
MINOAN LINES
P O (Princess Cruises)
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PLAYERS COMPETITORS

• HMS France
• MAVCO USA
• TGA USA
• BUSI (TELEA) Italy
• GITIESSE GIROTECNICA Italy
• PROJECT AUTOMATION Italy
• TECNOSISTEMI Italy

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PARTNERSHIPS INSTALLERS

• ORTEC IN.DLE S.P.A GENOA
• CIMEL LA SPEZIA
• FAGE MONFALCONE
• GI.MA MONFALCONE
• PERGOLO ELETTROT. GENOA

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PARTNERSHIPS SUPPLIERS

• PHILIPS MONZA
• DNH DENMARK
• SEA.TEL. GENOA
• LUCENT MILAN

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• PHILIPS TANNOY BOUYER - TEPG
• DNH TANNOY - BOUYER
• SEA.TEL.
• LUCENT AMP

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NAVAL SALES PROJECTS
KEURO
Fire Wormald Gas 40 SPK/WM 60
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NAVAL SALES SERVICE
KEURO
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NAVAL SALES CM

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TIS WORMALD INVOLVEMENT

• AUDIO COMMUNICATION BACKGROUND MUSIC
• AUDIO EMERGENCY CALL
• AERIAL RADIO/TV RECEPTION DISTRIBUTION
• VIDEO PRODUCTION
• EIDITING FACILITIES
• TELEPHONE SYSTEMS
• INTERNET FACILITIES
• TV SYSTEMS
• CABINS STATUS
• PASSENGER INFORMATION SYSTEM
• INTERCOM SYSTEMS
• CONFERENCE SYSTEMS
• CCTV
• AUDIO / VIDEO THEATER
• STAGE
• RIGGING
• AUDIO /VIDEO DISCOTEQUE
• AUDIO / VIDEO BALLROOM

• FIRE DETECTION
• FIRE EXTINGUISHING
• form dry powder
• sprinkler
• water mist
• CO2 gas
• mobile extinguisher
• SECURITY LIGHT
• NURSE CALL SYSTEM
• ACCESS CONTROLL

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APPLICATIONSAUDIO COMMUNICATION

• PUBLIC ADDRESS/ANNOUNCEMENTS SYSTEM
• PUBLIC ADDRESS/BACK GROUND MUSIC SYSTEM
• AUTOMATIC TELEPHONE SYSTEM
• TALK BACK SYSTEM
• PAGING SYSTEM
• INTERCOM SYSTEM
• NURSE CALL SYSTEM

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APPLICATION VIDEO COMMUNICATION

• PASSENGER VIDEO ENTERTAINMENT SYSTEM
• CREW VIDEO ENTERTAINMENT SYSTEM (with AM-FM
  RECEPTION)
• SATELLITE RECEPTION SYSTEM
• COMMUNAL AERIAL SYSTEM
• VIDEO BASEBAND SYSTEM
• VIDEO CAMERA SYSTEM
• TV RADIO DISTRIBUTION SYSTEMS
• PASSENGER INFORMATION SYSTEM
• INTERACTIVE TV SYSTEM (pay per view ,intranet
  etc.)

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APPLICATIONSAFETY

• PUBLIC ADDRESS/GENERAL ALARM SYSTEM
• FIRE INTEGRATED SYSTEM
• FIRE DETECTION SYSTEM
• EMERGENCY SHUT DOWN SYSTEM
• ESTINGUISHING PUBLIC AREA SYSTEM
• ESTINGUISHING CREW AREA SYSTEM
• SAFETY MANAGEMENT SYSTEM

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APPLICATIONSECURITY

• CLOSED CIRCUIT TV SYSTEMS
• ACCESS MONITORING SYSTEM
• ACCESS PASS SYSTEM
• SECURITY LIGHTING SYSTEM
• GENERAL CLOCK SYSTEM

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APPLICATIONLOCAL ENTERTAINMENT

• AUDIO VIDEO LIGHTING THEATRES SYSTEMS
• RIGGING SYSTEM
• CURTAINS SYSTEM
• AUDIO VIDEO
• LIGHTING
• LOCAL AREAS SYSTEMS

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VICIOUS DANCE
OWNER
REPEATS ORDERS
PROGRESSIVE DISCOUNTS FOR NEW ORDERS
SHIPYARD
REBALANCES COST/PROFIT
PROGRESSIVE DISCOUNTS FROM SUB CONTRACTORS
SUB CONTRACTOR
MARGIN EROSION
LOW PROFIT
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PA - LOUDSPEAKER
CCTV-DOME
FIRE - DETECTOR
LIGHT - SECURITY
FIRE - SPRINKLER
In 3 Sq.mt. 4 different suppliers for Low
voltage systems
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SOURCE Tecnologie Navali February 2001
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Naval Business Imperatives

• Shipyards
• face the strong price competition in the market
  (dumping in some countries ?)
• recovery profit after the ending of subsidy
• face the strong power of the ownerships /
  clients
• reduce the execution time for vessel
• reduce number of suppliers
• find co-partners in acquisition phase
• services around the world

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Naval Business Imperatives

• for us
• reduce the cost of the business
• introduce innovative products / solutions
• increase integration / proposal
• involve Client in study for innovative functions
  facilities
• structure dedicated specialized
• operative unit close the shipyard
• worldwide service
• visibility (marcomm)

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EXPANDING OUR BUSINESS GLOBALLY

• SECURITY KEuro
• CCTV 3.600
• ACCESS MONITORING 400
• ACCESS CONTROL 1.900SAFETY
• PUBLIC ADDRESS GEN.ALARM 2.500
• FIRE INTEGRATED SYSTEM 23.000
• fire detection
• emergency shut down
• extinguishingCOMMUNICATION
• PUBLIC ADDRESS ANNOUNCEMENT 1.200
• BACKGROUND MUSIC 800
• RADIO TV SYSTEM 7.300ENTERTAINMENT 25.000
  
• AUDIO VIDEO
• LIGHTING
• STAGE
• RIGGING

48.000
17.700
63
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COMPETITIVE ADVANTAGE PEOPLE

• PEOPLE WITH LONG EXPERIENCES IN NAVAL
  ACTIVITIES
• ENGINEERS RECOGNIZED BY SHIPYARDS AS
  PARTNERS
• TEAM SPIRIT

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COMPETITIVE ADVANTAGE HISTORY - TRACK
DONE

• 23 CRUISE SHIPS
• CRUISE FERRY
• FAST FERRY
• 7 MILITARY NAVY

UN
UNDER CONSTRUCTION
8 CRUISE SHIPS 5 CRUISE FERRY
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COMPETITIVE ADVANTAGE SOLUTIONS

• EQUIPMENTS (PUBLIC ADDRESS CCTV) APPROVED
  BY NAVAL REGISTERS
• DIGITAL AUDIO DISTRIBUTION FOR SEATS AND
  CABINS
• CUSTOMIZED TALK BACK PUBLIC
• ADDRESS SYSTEMS
• STRUCTURAL CABLING SYSTEM

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AS TO ENLARGE OUR BUSINESS.

• TO CREATE AN IMAGE OF GLOBAL SUPPLIER OF LOW
  VOLTAGE SYSTEMS IN THE NAVAL MARKET
• TO DEFINE PROPRIETARY / EXCLUSIVE SOLUTIONS
• TO EXTEND ACTIVITY IN THE NOT SEEN PART OF
  THE ICEBERG
• TO ESTABLISH ONE WORLDWIDE NAVAL SERVICE
  CENTRE (Mediterranean, Caribbean, North Pacific
  areas)

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AS TO OPTIMIZE OUR BUSINESS.

• TO REPLACE THIRD SUPPLIERS WITH INTERNAL TYCO
  PRODUCTS,SYSTEMS.
• TO MOVE FROM ANALOGIC TO DIGITAL AUDIO
• TO ESTABLISH OPERATIVE UNITS CLOSE THE
  SHIPYARDS
• TO COORDINATE THE NAVAL REGISTER APPROVAL
  PROCESS
• TO COORDINATE THE INTERNATIONAL MARKETING
  COMMUNICATION ACTIVITIES

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MARCOMM ACTIVITY EVENTS
SEATRADE GENOA 2000 TIS -ITALIAN NAVAL TEAM
SEATRADE - MIAMI 2001 GRINNELL STAND
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MAKE HIS AMBITION.. .OUR AMBITION.
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Tyco Integrated Systems