Unhitch the Mules

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Unhitch the Mules Switch on the Motor!

• Steve Keithly
• Whittier Mailing Products

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Whittier Mailing Products

• Southern California Based Company
• Tray and Sack Tags (labels)
• 12 year old company
• US10 Million annual turnover
• 87 Market Penetration in U.S.
• USPS, Sprint, AMEX, BofA, Sears
• U.S.A., Canada, Mexico, Australia

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Purpose

• Review Industry Trends
• Review Benefits of Bar Coding
• Present Ways to Speed Implementation

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Industry Trends

• Mail Volume is up. Predict Peak Decrease
• Internet is impacting Mail Industry. How?
• Postal Services
• Technology- Which and How to Implement?

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Mail Volume

• Up in most industrialized countries
• Predicted to Peak and Decline
• U.S.- Up last 5 years, Business up Strongly
• Australia has room to grow!

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Internet

• Unmatched Speed and Marginal Costs
• Email Approaches 0 Marginal Cost
• Disadvantages It may not work!

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Postal Services

• Perceived as inefficient
• Tremendous Capital Investment
• Trend Self Sufficiency, ROI, Privatization
• Trend Consolidation, Fewer Global Players

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Technology

• Bar Coding Critical Path Technology
• Efficiency, Cost Reduction, Speed
• Trackability

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Barcode Australia

• Uptake has been slow
• Firms implementing see immediate benefits
• Payback follows historical trends (3-6 months)
• Workers Learn Technology quickly

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Action Steps

• Be proactive Get involved with barcoding
• Try out the technology
• www.austraytag.com