Promotion 2: Affiliate programs

1
Promotion 2 Affiliate programs

• Word of mouth w/ economic incentive, akin to MLM
• CPA or CPC
• Long tail, niche products and niche audiences
• Helps SEO, inbound links
• Helps branding
• In house (amazon etc.) versus network (linkshare
  perfiliate)

2
Search Engine Marketing

• Adwords and Yahoos! Overture
• SEO

3
Search Engine Optimization

• Identify relevant keywords
• Match pages to keywords
• Title tag
• Body text
• Number of inbound links
• Anchor text of inbound links

4
E-mail advertising vs. RSS

• Whats wrong w/ e-mail advertising
• So why RSS ?
• Performance-based analytics