Working with Employers

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Working with Employers
Glenn Olsen, Wisconsin Department of Workforce
Development
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Why Should Job Center Staff Work With Employers

• The Labor exchange is designed to

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What is the Job Center staff to Outreach to
Employers

• Depends on Your Area
• Local and State Approaches
• Business Service Teams
• Team Approach

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What Prevents a Staff from Working With Businesses

• Fear

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What Prevents a Staff from Working With Businesses

• Lack of Confidence

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What Prevents a Staff from Working With Businesses

• Systemic Barriers
• Communication
• Silos
• Turf

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Job Development
Job Development refers to a planned and
methodical process for direct employer contacts
with a purpose to match an offenders skills with
the needs of the employer. From Life According
to Glenn

• Generalized Vs. Individualized
• Job Placement
• Team Approach

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Building Relationships

• Develop Trust
• Go to Where Employers Go
• Understand Their Needs
• Be an Expert

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Qualities of a good relationship

• Communication
• Emotion
• Enjoyment
• Authenticity
• Personal Touch

• Proactivity
• Attitude
• Caring
• Enthusiasm
• Celebration

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Reward

• Share success stories
• Create themes
• Appreciation celebrates the relationship
• Take the opportunity to say thank you to
  customers AND co-workers

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Team Approach

• Develop Your Network
• Dont Step on Toes
• Who Are the Other Players

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Developing a Plan

• Know Your Community
• Labor Market Information
• As Simple as Phone Book
• Read the Business Section of the Paper
• Avoid Pigeonholing
• Know Who is Doing the Hiring

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Know Your Resources

• Job Matching
• WOTC/Tax Credits
• Training
• Background Check
• OJT Funding

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Expanding Your Customer Base

• Start with people you know
• Keep up with the news
• Read
• Attend meetings
• Attend special events
• Join associations
• Make presentations
• Attend job fairs and conferences
• Sponsor events
• Hold special events involving employers
• Initiate and/or maintain contact with employers
• Research

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Identifying Quality Employers

• Profitable
• Sales increasing
• Growing

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How do you know?

• Publicly traded
• Standard and Poors or Valueline
• Financial Statements
• If stock is selling below 5sign that the
  company may not be performing

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Privately Held

• Company Website
• Internet search
• Newspaper Business Section
• Research by industry sector
• Better Business Bureau
• Outstanding liens, court cases
• Ask!

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Evaluating Companies

• Management team
• Company offering
• New products
• Marketing strategy and tactics
• International strategy
• Distribution channel
• Customers
• Competition
• Employees
• Financial Reporting

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Informal Assessment

• Check The Wall
• Learn The Culture
• Are People Walking Around
• How Do They Greet The Boss

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Top 8 Things Customers Dont Want to Hear

• Im surprised you havent heard about our
  services.
• Thats not my job.
• Sorry, its closing time, so I cant talk with
  you now.
• Youre the first person who has
  complained about our service.

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Top 8 Things Customers Dont Want to Hear

• 5. Tell me your name again, and what the problem
  is.
• 6. Walk through the door over there, turn left,
  take the escalator.
• 7. Gosh, I barely got here had to drop my dog
  at the vet, traffic was terrible, and Ive got
  this awful headache.
• 8. Thats against our policy.

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Statewide Approach
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Empowering Staff

• Good To Have
• VS.
• Have to Have

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What do Employers Want
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Developing/Existing Resources
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More Resources

• Tax Credits
• Writing Effective Job Descriptions (attached)
• Personal Stories
• Kickoff Events
• Awards and Background Checks

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Training Implementation

• The Bounty
• Tech Expo
• Writing Effective Job Descriptions
• Managing an Aging Workforce
• Return to Work
• Demographics

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Top Ten Donts

• 1. Dont Talk Too Much/ Dont Sell
• 2. Dont Try Pity
• 3. Dont Over Promise and Under Deliver
• 4. Dont Go Solo
• 5. Dont Try to Make a Person Fit

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Top Ten Donts

• 6. Dont Go the Same Way Everyday
• 7. Dont Feed into Fears
• 8. Dont Call During Lunch
• 9. Dont Over focus on the offense
• 10. Dont Give Up!!!

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Top Ten Dos

• 1. Follow-Up
• 2. Join Outside Groups
• 3. Know Your Customers
• 4. Share
• 5. Develop Employer Champions

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Top Ten Dos

• 6. Discuss Rewards
• 7. Use Assertive Language
• 8. Be Brief, Be Brilliant, Be Done
• 9. See a world of Possibility
• 10. Reward Yourself!!

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