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The New AT

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Ron Spears, Vice President-Signature Sales. Judi Hand, Vice President-Enterprise Sales ... 40 percent of orders and trouble tickets. generated electronically ... – PowerPoint PPT presentation

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Title: The New AT


1
The New ATT
  • December 8, 2005

2
Our Vision
  • To be the only communications and entertainment
    company our customers will ever want.

3
Our Priorities
  • Deliver unmatched customer care
  • Strengthen business leadership
  • Offer IP-enabled video, data, voice
  • Redefine in-home experience
  • Optimize operations

4
Delivering a World of Communications
  • The nations largest telecom provider, and one of
    the worlds largest
  • One of the worlds most powerful and advanced IP
    backbone network
  • One of the worlds largest providers of IP-based
    communications services for businesses
  • No. 1 U.S. provider of
  • Broadband DSL
  • Leading Wi-Fi provider, offering DSL to on-the-go
    customers
  • Local voice services
  • Leader in custom call management services
  • Long distance voice services
  • Owns 60 of Cingular
  • No. 1 in wireless

5
New ATT Value Proposition
Performance
Unsurpassed application performance
Agility
Security
Best platform for integrating applications
Unequaled security solutions
Control
Infrastructure provides unmatched control and
visibility
6
Key Enterprise Services
  • Enterprise mobility
  • Wireless voice, wireless data
  • Data and managed data services
  • Broadband Internet access
  • Transport and optical networking
  • Contact management services
  • Network integration, consulting
  • Key vertical applications
  • State and local government
  • Medical services
  • Federal government
  • Access and local services
  • Long distance voice
  • Collaboration services
  • Messaging services
  • IP and IP-VPN services
  • Network and premises-based
  • VoIP
  • Application aware networks
  • Hosting
  • Security and business continuity
  • Network-based, CPE-based and managed security

7
World-Class IP Services Across All Market
Segments
Medium Business
Small Business
  • Application services platform
  • IP services enabler

Enterprise
  • Built for the enterprise
  • Expand down market

ATT IP Services Platform
8
Guiding Principles
1
  • Ensure optimum coverage for all segments
  • Minimize customer disruption
  • Put the best team on the field
  • Adopt ATTs products, processes and systems

2
3
4
9
Senior Leadership
Edward E. Whitacre, Jr. Chairman, CEO
James D. Ellis Senior Executive VP General Counsel
Karen E. Jennings Senior Executive VP HR Corp
Comm
James S. Kahan Senior Executive VP Corporate
Development
James Cicconi Senior Executive VP Ext
Legislative Affairs
James W. Callaway Group President Merger
Transition
Randall L. Stephenson Chief Operating
Officer (BCS Regional Sales)
Ray Wilkins, Jr. Group President Directory,
International, Sterling Commerce
Forrest E. Miller Group President,
ATT (Enterprise Sales)
Rick Lindner Senior Executive VP Chief Financial
Officer
10
Enterprise Leadership
  • Forrest Miller, Group President
  • Chris Rooney, Senior Vice President- Business
    Sales
  • Dan Walsh, Vice President-Select Sales
  • Ron Spears, Vice President-Signature Sales
  • Judi Hand, Vice President-Enterprise Sales
  • Lou Addeo, Vice President-Government Solutions
  • William Archer, Vice President-EMEA
  • John Slamecka, Vice President-Americas
  • Mike Hamilton, Vice President-Sales Integration
  • Robin Bienfait, Vice President-Network Operations
  • Mark Keiffer, Chief Marketing Officer-Business
  • Colleen Mullens, Senior Vice President-Worldwide
    Customer Service

11
Regional Leadership
  • Randall Stephenson, Chief Operating Officer
  • Chuck Smith, President CEO (West)
  • Robin MacGillivray, President-Business
    Communications Services
  • California, Nevada
  • Cathy Coughlin, President CEO (Midwest)
  • Vicki Jones, President-Business Communications
    Services
  • Illinois, Indiana, Michigan, Ohio, Wisconsin
  • Bill Blase, President CEO (Southwest East)
  • Chuck Rudnick, President-Business Communications
    Services
  • Texas, Missouri, Oklahoma, Arkansas, Kansas
  • Michele Macauda, President CEO SBC East
  • Ann Rotatori, Vice President-Business
    Communications Services
  • Connecticut

12
Business Customer Segments
Global
Signature
Enterprise
Federal
GEM
Select
ABS BCS
Gov, Education, Med
13
Adopting ATTs Industry-Leading Products,
Process and Systems
  • For Business
  • Lead with the ATT product set
  • Enhance with SBC Local, DSL, Metro Optical and UC
  • Modify CPE approach to focus on Managed Services
    and Transport
  • ATT processes
  • Adopt funnel management and work-flow tool eCRM
  • Adopt the ATT worldwide customer service model
  • End-to-end customer experience opportunity
    through care
  • Industry-leading customer portal Business Direct
  • More than 659,000 users, 2.9M transactions a
    month
  • More than 40 percent of orders and trouble
    tickets generated electronically
  • 2.9M transactions a month

14
Merging Products, Account Teams
PRODUCT INTEGRATION
Today
Future
Advantage
Former SBC and ATT products remain in portfolio
Products will be integrated at various times
(roadmap driven)
Right solutions remain available to customers
during transition
ACCOUNT TEAM INTEGRATION
Today
Future
Advantage
Current account teams/managers and call centers
serve customers
Accounts will be transitioned to best and most
qualified resource
Customers receive same care, service and
attention as pre-merger
15
Contract Management
Today
Customers have contracts with both former
companies
Process
Contracts will be honored by the new ATT until
expiration, then reviewed and renegotiated
16
The new ATT will infuse its industry-leading
products, people and technology into the many
benefits FOCUS offers its members today.
17
How FOCUS Members Benefit
  • National Conference
  • Technology showcase draws upon ATTs advanced IP
    solutions and world-class networks to power
    applications in this virtual city
  • General session features ATT senior executive(s)
    discussing the new ATT
  • Break-outs are hosted by ATT managers familiar
    with IP integration, network security, MPLS,
    wireless/wireline integration, and other key
    topics
  • Customer dialogue session offers a rare
    opportunity to spend time with and direct
    questions to a unique collection of top officers

National Conference
San Diego, California
August 15-17, 2006
18
How FOCUS Members Benefit
  • Local Chapters Meetings
  • Several the resources from the national meeting
    are offered to members at the local
    level
  • Publications Resources
  • ATT product managers, industry experts and lab
    engineers contribute to eNews, Topic Spotlight,
    white papers and case studies shared with members
  • Special Interest Groups
  • ATT supports existing member SIGs while
    potentially piloting new interest groups on
    topics like business portal and others
  • Membership Growth
  • Potential new members and peers
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