How to Get Publicity for Your Campus Organization

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How to Get Publicity for Your Campus Organization

• Presented by Butch OxendineExecutive Director
• American Student Government Association

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It is NOTa sinto seek press attentionfor
your group!
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Get publicity for your groupNOT to
boostyourown ego
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CreatingA Good Image for Your Group Will Take
Time
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YouWILLGet Good PublicityIf You

• Understand and control perceptions about your
  organization
• Develop a brand
• Understand public opinion
• Practice good media relations
• Create smart strategic advertising

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What Is A Brand??
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Rate Your SGs Brand Perception on Campus

• SG is a superpower. Without them, the campus
  would not be half of what it is.
• SG is well-regarded and does many great things.
• SG is a group of mostly smart and driven people
  who do several good things for the campus.
• SG has some good and some worthless members, and
  every now and then theyll get something done.
• SG is okay. Its better to have them than not.
• I think SG is OK, but I really dont know what
  they do or whos a member.
• SG whats that?
• SG doesnt get anything done. They dont
  matter.
• SG wastes student money and impeaches each
  other.
• SG people are corrupt and evil. Their actions
  hurt this campus.

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How Do YouWANTTo Be Seen?

• SERIOUS SG doesnt mess around. Meetings arent
  playtime, and business gets done.
• DOWN TO EARTH SG people are real people, like
  me. Theyre students too, and represent what they
  think I want.
• FUNLOVING SG meetings are entertaining and
  enjoyable. Theres a good amount of laughter,
  too.
• OMNIPOTENT SG is everywhere its members are
  everywhere.
• DIVERSE AND PARTISAN SG has all types of
  students involved, representing lots of different
  opinions and interests.
• UNIFIED SG is a solid front. Decisions are
  institutional and supported by all members.

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How Do YouWANTTo Be Seen?

• STRONG POWERFUL SG commands a lots of
  influence across campus, and various
  constituencies constantly vie for your support.
• ELITE SG is made up of the best of the best.
• FEARED Other students and even some
  administrators watch what they say and do in your
  presence.
• WISE AND RIGHTEOUS SG makes smart decisions in
  the best interest of the campus.
• SWIFT AND THOROUGH Legislation and executive
  orders come quickly and stimulate change
  immediately.
• LARGE SG has many officers, senators, committee
  members, and divisions. It is an
  institution/bureaucracy.

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Whats the NUMBER ONEway toget more
publicityfor your group?
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Word of mouth and personal contact have the most
impactBY FARon getting goodPR for your group
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Be an AMBASSADORfor your group
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Personal Contact Is 1

• Speak to other groups
• Speak to students in classes
• Talk about SG with your friends
• Arrange meetings with administrators, faculty,
  and staff

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2 Best Publicity ToolEffectively
PlacedPosters Flyers
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Posters WorkBecause

• Theyre cheap
• Theyre easy to change and update
• Theyre free!
• Can be put up by you or anyone in your group
• Can be put up quickly

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Wheresthe BEST placeto put posters?
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The Ultimate Poster Location?Restrooms!
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Send Your Own Mailing
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Make Sure All of the Key Offices on Campus KNOW
About You
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How Do You Find Time to DOAll of this?
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RecruitINTERNS
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Tell your campus press Dont assumethey know
everything!
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Six facts you should know about the media

• You really, really need them.
• Theyre people, believe it or not.
• Theyre super skeptical.
• Theyll totally sell you out, if you give them
  the opportunity.
• They have a rulebook that you need to master.
• They love drama.

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How to Get AlongWith The Press

• Provide press releases and press-packets
• Ask for a beat reporter
• Have lunch with the editor-in-chief monthly
• Dont ever let them find out something before
  you tell them
• Learn about their product
• Keep them close and far

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Smart Advertising includes Four Key things

• 1. A thought-through target
• 2. ONE key communication point
• An insight
• Creative execution

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What Are the BestWays to Get Publicity1. Word
of mouth 2. Well-designed flyersposted
strategicallyEVERYTHING elsewill be less
effective
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How to Contact Butch

• Call me toll-free at
• 1-877 ASK ASGA
• (1-877-275-2742)
• E-mail me at butch_at_studentleader.com
• I promise to answer all calls
• and e-mails!