THE COMPANY

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WHY DO SILENI ESTATES HOST MEDIA?

• To increase brand awareness for both segments of
  our business ie. wine tourism
• To drive sales of our wine and increase
  visitation to the winery
• To incorporate the subsequent articles (print and
  web based), television coverage, etc... in our
  marketing mix
• To build relationships with key media and
  influencers
• To assist our marketing partners such as Hawkes
  Bay Inc, NZ Tourism, NZ Winegrowers, etc... in
  the promotion of Hawkes Bay, New Zealand and New
  Zealand Wine.

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HOW DO YOU MAKE THE DECISION OF WHO TO HOST?

• Consider where they come from
• For Sileni this means
• Do we sell wine in that country or would we like
  to? 
• Do we have visitors from that country or would we
  like to?
• Consider if the reader / viewer demographics fit
  with your customer profile ie. for Sileni - are
  they interested in wine, food, travel, etc....
• Review the publication / television programme,
  etc... to see if the style / format fits with
  your brand
• Consider what angle the story may take and if it
  fits with your brand profile

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HOW DO YOU MAKE A DECISION ON PRICE, INCLUDING
FOC

• Always enquire if there is a budget for the
  hosting
• Consider what, if any, costs you need covered
• For Sileni this means
• For a basic tour tasting  - FOC
• For a visit involving tour, tasting, lunch /
  dinner we will usually charge the budgeted
  amount to cover the cost of the meal, staff,
  etc...
• For a visit involving a chefs table, culinary
  school, etc... we would normally charge to cover
  the cost of materials and staff wages (including
  prep time)

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2008 MEDIA VISITS(ex Hawkes Bay Inc / NZ
Tourism)
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2008 MEDIA VISITSRESULTS
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