SmartZone Application Platform: Product Update

1
Introduction
Wireless Internet Conference
Alan Beiagi
2
Who We Are

• Number one player in LBS by revenues and number
  of customers
• Telecom LBS experience complemented by experience
  and sales to the Automotive, Telematics and
  Tracking sectors.
• Provider of LBS middleware, applications,
  applications customization and hosting
• Wealth of experience includes
• Development and deployment of commercial services
  for WAP, Web, Call Centre, SMS, SIM-Toolkit,
  BREW, i-mode and PDA.
• Deployment in four continents
• Successful integration digital mapping content,
  rich POI content, real-time traffic data and
  location platforms.

3
Introduction
Proven Solutions
Smartphone, PDA Ex. Proximity
Services, Community Finder
SMS Ex. Route calculation, traffic alert
PDA Ex. Turn-by-turn navigation, gaming
OEM terminals Ex. Turn-by-turn navigation.
Web Ex. Maps, real-time traffic maps, asset
tracking
Java client Ex. Fleet Management Anti-theft Serv
ice.
Call Centre Ex. Guidance and Assistance.
SmartZone GeoSpatial The backbone for LBS
4
Architecture
Architecture Overview
Java SDK
POI Builder
Open LS-SOAP API
Java Servlet Container
Services
Location Utility Service Area of Interest
Service Directory Service Vector Map and Map
Match Service Route Service Rank
Service Presentation Service Console Service
Engines
Traf Engine
Geo engine
Itin engine
Map engine
Database server
Vector engine
POI Datasets Global Dining Yellow Pages
Geo Datasets DMTI Navtech EU/NA TeleAtlas
EU Alternate suppliers
5
OpenLS Introduction

•  OpenLS (Open Location Services) is an
  initiative of the Open GIS Consortium aimed at
  developing a set of standardized APIs needed for
  the development of LBS services.
• Six main sponsors (Hutchison 3G UK, Sun
  Microsystems, Oracle, Webraska, ESRI, and
  In-Q-Tel), as well as twenty other participant
  organizations providing their technical
  expertise.
• Webraska is actively committed to the definition
  and implementation of the OpenLS standard.
  Webraska was instrumental in ensuring that the
  Open LS standard supported SOAP from its first
  release.
• Webraska development strategy is
• To fully implement Open LS standard as is
• To implement additional functions in
  OpenLS-like manner
• To push for extension of the Open LS standard to
  cover additional functions.

6
Benefits to Developers

• What OpenLS means to developers using Webraska
  platform
• Standards Based
• Open Interface
• Reduced Development Time
• Reduced Time to Market
• Reduced Complexity

7
Learning With Our Customers
8
Bell Mobility deployment overview

• Bell Mobility launched My Finder services
  offering YellowPages, Global Dining Restaurant
  locations and Directions. Using Webraska LBS
  services and Openwave for auto location
• Initial deployment took 60 days. Initial launch
  included major cities and one content source,
  adding additional cities and content over the
  next 60 days
• Charging 25 cents for each Find Me request
• Real-time privacy opt-in on the handset

9
Bell Computer Telephony Solutions

• The Pilot Integrate Autolocation, Speech
  Recognition and Geospatial Routing Engine
  technologies to provide routing information to
  drivers
• Trial participants will dial a number and
  autolocation will identify their starting point
• User simply says address to which they are going
  and speech recognition interprets what they say
• Starting- and end-point info is sent to SGP
  routing info is returned to the voice app and is
  either read back as text-to-speech or
  text-messaged to the user
• Were up and running in 30 days!!

10
Enabling 3rd Parties

• Webraska has a track record for working with
  wireless carriers and others to enable
  development of 3rd party applications
• Success stories include
• Sensis Australia
• Bell Mobility
• SAIC-Telcordia
• Orange (in progress)
• Cobra-Nexo
• Siemens
• Developer Resources available in conjunction with
  partners.
• Web Site
• Comprehensive Documentation / Sample Code
• 24/7 Support
• Defect and Issue Tracking System

11
Introduction
Thank You