Beginners guide to websites

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Nicky RichardsonNR Consultancy

• Beginners guide to websites

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Domain name Hosting

• Domain names, URL names, Website address
• Leased for 2 years. Ensure you renew
• Ideally purchase who you host through
• Hosting monthly or annual charge
• Think keywords
• Write it down as it will appear.....CAUTION!
• Therapist Finder - www.therapistfinder.com
• Odds exchange www.oddsexchange.com

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What do you want your website to do?

• Do you know? Have you thought about it?
• Who is your target audience?
• What are your competitors doing?
• How will it fit in with the rest of your
  marketing strategy?

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What makes a good one?

• Easy to find
• Fast to download
• Relevant, informative and clear
• Easy to navigate
• Attractive

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Website Design

• Checklist for Homepage
• 5 good attention grabbers
• Call to action
• Good tag line
• Obvious navigation
• Clean and uncluttered
• Engage with visitors

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Search Engine Optimisation

• When googling you are not searching the
  internet.... You are searching the search engine
  database.
• Ensure your site is submitted
• Search engine spiders look for...
• Keywords
• Meta tags
• Relevance scoring
• Links... Only those that link to you from quality
  websites

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How to develop a Good one!

• Know what you want from your website
• Domain name with key words
• Build it right from the start
• Self build templates ie. Fastshots
• Write your own
• Use specialist web developers
• KEEP IT UP TO DATE

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Any Questions?
www.nrconsultancy.co.uk Email
nicky_at_nrconsultancy.co.uk 01428 609359