Strategic Group Analysis - PowerPoint PPT Presentation

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Strategic Group Analysis

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1999 John Wiley & Sons. Product-Line Breadth. High. Low. Limited Menu. Full Menu. Arby's Wendy's. Domino's Dairy Queen. Hardee's Taco Bell ... – PowerPoint PPT presentation

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Title: Strategic Group Analysis


1
Strategic Group Analysis
  • Strategic Groups
  • Pursue similar competitive strategies
  • Have similar characteristics
  • Have similar assets and competencies

2
Strategic Group MapRestaurant Chains
Price
3
Strategic Group MapDepartment Stores
Nordstrom
Meier Frank Bon Marche
Price
Sears J. C. Penney
K-Mart
WalMart
Perceived Quality
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