Author: Robin Good

1
Ten Ways To Promote Your Business WithSocial
Media

• Author Robin Good
• Presented By
• Pearl
• David
• Aaron

2
What is Social Media?
''Social Media Marketing (SMM) combines the goals
of internet marketing with social media sites
such as Digg, Flikr, Myspace, YouTube and many
others. -Wikepedia Ten Ways to leverage
social media Viral Media Community Following
your trail Optimizing your content Becoming an
expert Aggregating information Engaging with your
customers Breaking news Building
identity Arranging events
3
Viral Media

• Sharing your pictures, video and audio can work
  to your benefit.
• Make sure your content has a niche appeal
• Make sure its easy to share

4
Community
Joining and building communities in the world of
social media. - Blogs - Social Network
Services Allows users to set up user
profiles, befriend one another,share
media files,discuss common interests in
user forums, and take part in other community
features together.
5
Follow Your Trail
Know what's being said about you, and how to turn
it to your advantage. If someone writes a
positive review -Thank them by email. If
someone writes a negative review -Respond
constructively to their thoughts
6
Optimize Your Content

• Easy to Share
• Great Titles to catch readers eye
• Short and to the point

7
Become An Expert

• Gain Respect
• Contribute information to your Community
• Use other sources

8
Aggregate Information

• Information related to your business
• -Relative to your product
• News Links
• Web videos

9
Engaging with customer

• Create forum on web page or blog
• Contribute to other blogs in your niche

10
Breaking News

• More news is good news
• Keep updated news on your industry or
  niche market
• -RSS feed
• -Subscription news wire
• -Your own research
• Others will link to your site and check it
  more frequently

11
Building Identity

• Strengthen your online identity by
• -Web Blogging
• -SNS services
• Myspace
• Facebook
• -Youtube channel
• Upload your own videos
• Aggregate existing online videos

12
Arranging Events

• Finally, bring everyone together
• -Opportunity to meet customers
• -Customers meet each other
• Organize a live event
• -Real World
• -Online

13
Conclusion

• Social Media Marketing is rooted in engagement
• -Audiences are rapidly changing into
  participants
• -Customers into community members
• Key is to enjoy the immersion
• -Engaged customers are good customers
• -Can become product evangelists do the
• work for you
• http//www.masternewmedia.org/online_marketing/soc
  ial-media-marketing-smm-smo/online-marketing-strat
  egies-tools-10-ways-social-media-marketing-2007052
  5.htm