Washington Square Mall Tigard, Oregon

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Washington Square MallTigard, Oregon

• Joe, Kyle, Lindsay

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(No Transcript)
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Background

• Built in 1974
• Owners Macerich Company, Real Estate Investment
  Trust
• Own 56 Malls
• One of largest in US
• 1st Remodel in 1994 added food court
• 2nd Remodel in 2005
• Added 100,000 sq.ft. expansion
• Gave opportunity for 2nd floor expansion at later
  date

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GRAND OPENING EXPANSION PHOTOS
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Aerial Layout
Mon.-Sat. 10 am 9 pm and Sun. 10 am 7 pm
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Stores

• 170 Specialty Stores
• 57 Apparel for Men, Women, Children (Including
  Eltons favorite, Hot Topic)
• Accessories/Handbags/Luggage
• Books/Cards/Gifts
• Electronics/Music/Videos
• Department Stores
• Eyewear
• Food Court
• Gift/Specialties

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Stores

• Grocery Drugs
• Health Beauty
• Home Furnishing
• Jewelry
• Toys Games
• Shoes
• Restaurants
• Services
• Other

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Demographics

• Within 15 miles
• 1,347,305 people
• Average household income 69,267
• Super regional mall
• Upscale
• Nordstrom
• Abercrombie Fitch
• Williams Sonoma
• Chicos
• Bebe
• Meier Frank

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Additional Programs

• Walk the Square every day before opening
• Tigard Farmers Market
• Stroller Strides
• Flag Day Celebration
• The Sharing Tree Christmas Donations
• Big Red Bucket Brigade Food Drive

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Directions
9585 SW Washington Square Road Tigard, Oregon
97223
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S.W.O.T. Analysis

• Strengths
• Location
• Near major freeways/highways
• In major urban area
• Large variety of stores
• Stores/Food only location in Oregon (Cheesecake
  Factory)
• Sears Home Appliances/ Sharper Image for men
• Close to public transportation
• City buses
• Newly remodeled with new stores/restaurants
• Carpeted Soft Seating Areas elevates ambiance
• New Amenities Family restrooms, guest services/
• security kiosk
• Helpful Website

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S.W.O.T. Analysis

• Weaknesses
• Parking
• Not enough, especially
• during the holidays
• Crowded
• Lots of people
• lots of headaches
• Tigard Location
• Not central to center
• of Portland

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S.W.O.T. Analysis

• Opportunities
• 2nd Floor Expansion Area
• Hotel Promotions
• Embassy Suites
• Coupon Book
• More upscale/sit-down
• restaurants
• Cheesecake Factory
• Newport Bay

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S.W.O.T. Analysis

• Threats
• Competitors
• Clackamas Town Center
• Lloyd Center
• Pioneer Place
• Bridgeport Village
• 23rd Street, Downtown Portland

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Source

• Washington Square Online
• http//www.Shopwashingtonsquare.com
• Google Images
• http//www.googleimages.com
• Macerich Company
• http//www.macerich.com