The Store Front

1
The Store Front Auction Site Models

• CpSc 236-01, Spring 2001

2
E-Commerce/Business Beginnings

• 1968
• Electronic Data Interface (EDI)
• Business-2-Business Only
• Benefits
• Business could be conducted 24 hoursa day, seven
  days a week.
• Problems
• No guarantee that data sent by company A couldbe
  used by company B(No standard for data
  transfer/retrieval)

3
E-Commerce/Business Beginnings

• 1984
• ASC X12
• Business-to-Business
• Benefits
• Standardized Data Transfer/Retrieval
• Allowed mass transactions to be completedmore
  easily efficiently
• Problems
• Technology superceded hardware capacity

4
A Technological Breakthrough

• 1992
• The Mosaic Browser
• Created by Mark Andreessen
• Benefits
• Freely distributed to the public at no cost.
• Allowed Point Click Access to the web

5
More Advancements

• 1994
• Netscape Navigator
• Expanded version of Mosaic
• Businesses could now use the internet
  World-Wide Web to reach consumers/clients
• Netscape introduces E-business

6
The Store Front Model

• Commerce on the Internet World-Wide Web

7
Amazon.com

• Founded 1995
• Online Bookseller
• Today (2001)
• Serves 29 million customers
• Customers in 160 countries
• Most popular online store ever

8
Amazon.com

• Products
• Sells

9
Amazon.com

• Reasons for Success
• Customer Satisfaction
• Reliable Delivery
• Advertising
• Provides customers for other businesses
• UPS, Fed-Ex, etc

10
Amazon.com

• Purchasing
• Must be a member
• Name, Address, Phone
• Verifiable (traceable) E-mail Address
• Not a web email account (xxxx_at_hotmail.com,
  xxxx_at_yahoo.com, etc.)
• Security
• Valid Credit Card
• Verifies age (18)
• Security

11
Amazon.com

• Purchasing
• Search a product catalog database
• Keyword or Category/Subcategory

12
Amazon.com

• Cookies
• Personalizes Service
• Remembers User name, start page, etc
• Controversial
• Allows communication between client/serverofferin
  g a security breech
• Recommends products based on previous purchases

13
Amazon.com

• Shipping
• Offers various ways to ship purchases toconsumer

14
Auction Site Model

• Individual Sellers/Individual Buyers

15
ebaY.com

• Founded 1995
• Simple Online Auction Site
• Today (2001)
• Still an auction site ?
• 18.9 million registers users, (buyers sellers)
• 1 auction site in the world
• Over 5 billion annual revenue
• Has almost anything anyone could want

16
ebaY.com

• Reasons for Success
• The first site of its kind
• Advertising
• Standards for verifying buyers/sellers
• No Liability
• e-contract

17
ebaY.com

• Purchasing
• Must be registered user
• Name, address, phone, valid email (same as
  amazon.com)
• Valid credit card number
• Must be winning bidder (typically, but not
  always)
• Some auctions may be bought out at a static price
• Shipping is handled by buyer/seller (pre-arranged)

18
ebaY.com

• Billing/Payment Methods
• Billpoint
• 3rd party billing agent
• Collects electronic checks or credit payments
  from buyer
• Billpoint will notify seller of confirmation of
  successfultransaction.
• Seller can now ship product to buyer
• Seller is paid by Billpoint within 3 days via
  direct deposit

19
Wrap Up

• Store Fronts
• Online Store/ Shopping mall
• Amazon.com
• Buy.com
• Auction Sites
• Online Auction
• ebaY.com
• Yahoo Auction