The Launch of CornerBarPR.comSM

1
The Launch of CornerBarPR.comSM

• A sober approach to building a profitable on-line
  business

2
The Plan Launch to Lush

• Soft Launch Jan. 2002
• National Blitz Sept. 2002
• Tipping Point Dec. 2002

3
Phase 1 Deaths

• 835 closings since 2000...
• eToys, 220 million
• PlanetRX, 50 million
• eYada, 25 million
• SpaceWorks, 6 million

4
Phase II Survivors

• Clickz.com (acquired for 16 mil)
• The Onion
• Classmates.com (36 subscription)
• Cnet.com
• Began as privately held with tight budgets

5
Bootstrapping of a Bar

• Start-up and first-year costs lt 100k
• Self funded
• Outside funding never part of plan

6
Site Munchies

• 14,000 page views per month
• 625 e-zine subscribers
• Dozen database subscribers

7
July Breakthroughs

• WorkInPR.com exclusive partnership
• SuperSizing media database 8x
• Nationwide campaign in the works

8
Sales Projections

• 473 subscriptions 2002
• 1224 subscriptions 2003
• 1756 subscriptions 2004

9
Gross Sales Projections

• 2002 2003 2004
• 123K 385K 623K

10
Future of Subscription Sites

• 1.4 billion to 5.8 billion by 2006
• LeadersAmerican Greetings, NYT,WSJ, Yahoo, Sony
• Source Jupiter Media Metrix

11
Contact Us

• Brenda K. Clevenger, ABC
• Proprietor
• 816-221-2828
• Brenda_at_CornerBarPR.com
• Richard B. Barger, ABC, APR
• Chief Curmudgeon
• 816-942-2228
• Rich_at_CornerBarPR.com
• CornerBarPR
• http//www.CornerBarPR.com