The Health of Cal Poly Pomona Students

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The Health ofCal Poly Pomona Students
21st Birthday ? 21 Drinks Celeste Fernandez Peer
Health Educator California State
University Student Research Competition May 2000
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Awards

• Southern California Auto Club (AAA)
• 1,000
• Prevention or control campus alcohol or other
  drug use, which can result in impaired driving
• Cal Poly Pomona Student Research Competition
• 3rd Place
• Promising Practices
• Submitted as campus alcohol strategy

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Background

• 21st Birthday Binge drinking
• Expectation
• 50 greater than actual
• Actual
• 4 times greater than in past 2 weeks
• Negative Consequences
• 21
• 8 expect to
• Drive drunk
• Be in a car crash

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Problem Statement
Do the messages about drinking social norms
safety drinking tips on the 21st birthday card
result in safer celebrating by reducing negative
consequences from drinking?
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Research Objectives

• Determine perceived versus actual drinks
• Develop a 21st birthday card resulting in
• Fewer negative consequences
• Lower average drinks
• Lower frequency of binge drinking

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Methodology

• Sample
• Cal Poly Pomona students
• Turning 21
• Sample size 613

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Methodology

• Fieldwork
• Data from 800 students
• Created card
• Card sent to 300
• Follow-up questionnaire
• Pre-paid stamped envelope
• To all students
• Reminder postcard

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The Card
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The Card
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The Card
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The Card
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Limitations

• Non-response errors
• Response bias

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Findings - Females
4 3 2 1 0 -1
Number of Drinks
Expected
Actual
Difference
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Findings Males
4 3 2 1 0 -1
Number of Drinks
Expected
Actual
Difference
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Additional Findings

• In positive direction
• Binge drinking lower
• ?40
• Had negative consequences
• Received card 5.6 drinks
• Did not receive card 9.0 drinks
• Average drinks lower
• 20 to 50

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Conclusions

• Effective for females
• not for males
• Non-response error
• 18 returned questionnaire
• Response bias
• Consequences
• 12 for both groups of females
• 12 of males receiving the card
• 6 of males not receiving the card

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Recommendations

• Card
• Norms
• Party Safe limits
• Instrument
• Likert scale
• Collection methodology
• Personal interviews
• Focus groups
• Outside organization

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Discussion

• Cost Effective Intervention
• 50 cents per student
• 1,100 per year
• Healthy People 2010
• Objective 26-12
• Reduced ethanol consumption
• Objective 26-13
• Reduced excessive drinking

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Look Out for Healthy Students
Return to 21st Birthday Card Web Page
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