Advertising in VG

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• Advertising in VG

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Nr 1. where we are...

• VG reaches half of the Norwegian population daily
• VG sets the agenda in media
• World champion in cross media advertisement
• Advertising in VG has greater effect

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Whats going on

• Pricing
• CPT is adjusted to meet new readership
• New Marketing Law
• This creates new opportunities in VG
• New advertising possibilities
• Friday magazines and front page advertising in
  VG

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VG print online
VG print and online reaches 51 of the Norwegian
population daily 2 043 000 people
Total 2 043
Source TNS Gallup FM 08/2 TLF
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Norways most read newspaper

Daily Readership

• VG (All publ.) 1168
• VG Mon-Fri 1189
• VG Saturday 1384
• VG Sunday 851
• VG Helg 1247
• VG 7 715
• VG Sport 696

Saturday magazine
Sunday magazine
Source TNS Gallup FM 08/2 TLF Preliminary
readership
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VG reaches all of Norway
Norwegian counties
Source TNS Gallup FM 08/2 TLF
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VG is read throughout the day
Shopping hours
Source TNS Gallup, undersøkelsen 24 timer, 2007
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Did you know...

• In average, people spend 41 minutes reading one
  issue of VG
• One issue of VG is on average read 1,8 times by
  each reader
• VGs readers state that they on average read 78
  of the content in each edition

Source Synovate Norsk Medieindeks 2008
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VG is building reach
Kilde TNS Gallup FM 08/2 TLF
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Yes, our readers are more valuable
Max 25 ads In VG!
Ad attention rates (full pages)
12 higher Ad attention rate in VG!
Source RAM 2008. VG is average all VG-tests. All
is average all print media in RAM Norway
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Higher ad effect in VG
Score on sales activating variables in RAM
ad-tests Full pages
46 higher Buying intention in VG!
Source RAM 2008. VG is average all VG-tests. All
is average all print media in RAM Norway
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VG your right choice!
For more information about VG, its products and
its readers, please do not hesitate to contact
us. Email filippat_at_vg.no Phone [phone]