Pradeep Chintagunta

1
Tangible and Intangible Success Factors in
Marketing Academia

• Pradeep Chintagunta
• University of Chicago
• At
• 2008 Winter AMA
• Austin, TX

2
Tangible and intangible success factors

• Formulaic?
• Learning
• . Or get a guru!
• Experimentation
• Role of advisor

3
Creating a first impression

• What do you look for? How is it evidenced?
• Curious and engaged
• Willing to take feedback willing to learn
• Avoid loose answers
• Creating a good first impression when looking for
  a job
• Serious regardless of priors
• Do not negotiate
• Prior informal interactions
• Dinners during campus visits
• Creating a good first impression as new faculty
• Finish dissertation if possible submit it
• Moves are messy do not begin conversations with
  a litany of complaints
• Treat staff well
• Do not blow off PhD students
• Mistakes?
• Lessons from Leo

4
Managing time

• Managing time to achieve goals
• Manage transitions
• Use process developed in grad school
• Experiment find a routine and stick to it
• Outlook worsens outlook
• Tips
• Minimize dead time after job market
• Do not over-commit learn to say no
  research, teaching, service
• Closure is key
• Invest in your future
• Mistakes?
• Lessons from Bon Jovi
• Fixed costs vs. variable costs incur the fixed
  costs!

5
Coping with failure

• Failures?
• Successes.. and learning opportunities
• Earlier the better
• Tenacity
• Helps if you watch someone else going through it
• Mistakes following failure
• Separating signal from noise
• Not taking advice
• Understanding the sociology of research
• Lessons from the itsy-bitsy spider

6
Networking for research

• How research teams came together
• The usual advisors colleagues students
• Less usual spouse AG Bell
• Becoming part of successful research teams
• Fellow students in program
• Students in related programs psychology
  statistics economics
• The solo-authored paper
• Managing team projects
• Clear articulation / understanding of roles
• Resentment from the all authors contributed
  equally myth
• Lessons from Aretha

7
Success is.

• Lessons from the ultimate guru..
• 
  . Yogi Berra
• Good luck!!