InBev Buys Out AnheuserBusch

1
InBev Buys OutAnheuser-Busch

• Current Event
• Presented by
• Andrew Mills
• Anthony Kees
• Melissa McGraw

2
A little about InBev...

• Started as the Belgium company Interbrew
• Interbrew merged with Brazilian company AmBev in
  2004
• Global marketing was InBev's strong point
• Marketed popular brands including Bass, Beck's
  and Stella Artois

3
InBev acquires Anheuser-Busch

• InBev targeted the largest American brewer,
  Anheuser-Busch
• Weak US dollar gave InBev opportunity
• Anheuser-Bush bought out for 70 a share
• Company becomes the world's largest brewer

4
The Impact on USA

• Company promises to keep Headquarters in St.
  Louis
• Also promises to keep all 12 Anheuser-Bush
  breweries open
•  
• Plans to eliminate 1,185 jobs by offering early
  retirement and not filling open jobs
•  
• Shed any non-beer assets SeaWorld and Busch
  Gardens
• Taste of the Anheuser-Busch beers to be kept
  untouched
• Possible affect on sales within USA

5
Marketing the Company GloballyAdvantages

• With operations in 30 countries, it's a great
  platform for brand
• Seeking opportunity to sell in Asian markets such
  as China
• Budweiser received a head-start by sponsoring the
  Olympics
• Allows company better opportunity to sell InBev
  beers to USA

6
Marketing the Company Globally Disadvantages

• American beers seen as "watery" in parts of
  Europe
• Czech beer, Budweis, battled to limit Budweiser's
  presence in Europe
• The unpopularity of U.S. foreign policy has
  marginally affected American brands
•  
• American brands often seem narrow minded and
  arrogant to the rest of the world

7
Additional Analysis on Event

• InBev demonstrates the polycentric management
  position
• Budweiser does lose its country-of-origin brand
  recognition
•  
• Further shows how the world is moving toward a
  more global economy

8
Floor open to questions and comments