Whats with the weather

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Whats with the weather?
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I am a winter person

• From a Winter Family.
• My father was a speed skater
• My brothers were all state skiers
• My children are all skiers/snowboarders
• My daughter was on the US Snowboard Tea
• One brother was technical director for the ski
  and snowboard events at the SLC Olympics

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Cadillac is a winter town
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I grew up in Cadillac
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Remember the good ol days!

• US 131 in 1929

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Caberfae mid 1940s
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We were a leader in the early ski and snowmobile
industries
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We have the machines
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We have the horses!
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We go into each winter as if it was going to snow
every night and the sun will shine every day.
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Lake Effect Snow My favorite words
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Let it Snow!

• The marketing plan is set
• The advertising is in place
• The website is ready
• The e-blast lists are set up
• The 800 phone line is updated
• The events are ready to go

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And we wait for the snow!

• When it snows the hotels are full
• The restaurants are busy
• There are lines at the gas stations are party
  stores ..everyone is happy.

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October 26, 2001
Nice early start to the season
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March 21, 2002
Nice late season blizzard
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And very little in between

• No pictures
• Too depressing

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So what are we going to do?

• Blame the weatherman!
• Move to a different state?
• Encourage non snow dependant activities, events
  and attractions.

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Do the WTCM Snowdance
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First Night Cadillac

• A 12 Hour Family Oriented Alcohol Free New Years
  Eve Celebration held in Downtown Cadillac, along
  the lakefront at the school campus.

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When it snows everyone goes to First Night!
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Encourage the Festivals

• North American Snowmobile Festival attracts
  visitors even if there isnt snow
• Back up plans are always in place

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Encourage alternative events
Oldsmobile Outdoor Club 900 GM-UAW Families
Visit Cadillac in late February for an ice
fishing winter carnival.
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Motorcycle Ice Racing
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Hockey Tournaments
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Snow Cross Racing

• City and County
• co-operation hauling snow to the fairgrounds
  for the Snowcross Racing

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Encourage new connecting trails

• New Yuma to Mesick to Copemish Trail will be in
  place by 2004
• This will connect Cadillac to the Benzie Trail
  System
• If there is more snow in Benzie than Cadillac we
  can still house the snowmobilers

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New US 131 Bypass Trail

• Will link the White Pine Trail to this new trail
  and connect with Miss-Kal Trail, Grayling,
  Gaylord, Cheboygan and the Bridge.
• Someone is bound to have snow
• Continue to be involvement in trail development
  in the State of Michigan

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Finally

• You cant buy snow!