Engaging Membership Transforming YOUR Chapter

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Engaging Membership!Transforming YOUR Chapter

• Kim Martin, RN MSN CCRN
• Volusia-Flagler Chapter AACN
• Coast to Coast Chapters AACN

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The Problem

• Only a few people do all the work
• No one comes to the meetings
• People come to the meetings but no one wants to
  volunteer for committees
• No one wants to be an officer

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The TIME Factor

• Ive got a life
• Ive got too much to do
• Ive got a family, theyre more important
• Ive got a job/cant get off work

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The MOTIVATION Factor

• Those meetings are boring.
• Whats in it for me?
• I learn everything I need at work.
• I do all my education stuff online.
• We/I cant make a difference so why bother?
• It costs too much.

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The STUDENT Factor

• Ive got too much studying to do.
• I cant get continuing education credit.
• Ill learn what I need when I get a job.
• Whats in it for me?
• Why should we invite students?

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The GENERATION Gap

• How can we attract new members?
• I keep asking and asking but no one at work wants
  to come.
• Weve got great speakers and food at our
  meetings, we dont know what to try next!
• The way weve always done things

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SoWhere do we go from here?

• Tools to help chapters engage and transform

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Tools for the TIME Factor

• Needs assessment (indicate best time)
• Virtual meetings
• Schedule (Same Bat Time, Same Bat Channel)
• Alternative times
• Alternative settings
• Quarterly meetings
• GET THE WORD OUT

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Tools for MOTIVATION

• Food
• Live Continuing Education
• Alternative Meetings
• Alternative Settings
• Needs Assessment
• Tap the Market
• Be the Cheerleader
• Chapter Recognition

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Tools for STUDENTS

• Sponsor mentorship programs
• Speak at schools
• Offer study groups
• Give free memberships
• Offer career days
• Give scholarships

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Tools for GENERATION GAPs

• Offer Mentorships
• Needs Assessment
• Offer Differing Rewards
• Get Buy-In
• Reduce Responsibilities
• Have FUN!

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Free from AACN

• Networking Resource SamplesChapter Needs
  AssessmentChapter Strategic PlanChapter
  Membership Applications Chapter BudgetsChapter
  Flyer/BrochureChapter Newsletters

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Free Resources from AACN

• MembershipAACN Membership Brochure ( 1515-CH)
• Prospective Customer Folder ( 1007-CH)
• Limit 12Chapter Membership Cards ( 1920)
• Circle of Excellence Awards Brochure ( 1011)
• AACN Resource Catalog ( 1001-CH)
• Limit 12Member-Get-A-Member Brochure ( 1316)
• AACN Membership Poster ( 1507-CH)
• AACN Pens ( PROMOPEN-MB) Limit 50
• Volunteer Brochure ( 1518)
• Chapter Frequently Asked Questions ( 1907)

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Other Ideas

• Attract people new to the area by posting
  brochures in the local Chamber of Commerce
• Sponsor or participate as a group in big events
  such as festivals, health fairs, or job fairs.
• Hospital liaisons from your chapter to keep in
  touch with their own units.
• Merit reward system
• Strategic Planning

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CALL AACN 1-800-899-2226Email your Chapter
Advisor Region_at_aacn.orgGo To www.aacn.org
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Best Practices

• Lets share what Successes you have had