Churchs Chicken In Navajoland

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Churchs Chicken In Navajoland
Chris Stoppel Jason Golden Jeff Boyd Phil Knoeber
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History

• Michael Nelson
• Raised on Navajo Indian Reservation
• B.S. in Business Admin.
• Work Experience
• Office of Navajo Economic Opportunity
• Navajo Economic Planning Office

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Proposed Project

• Investment in Churchs Chicken in Tuba City,
  Arizona
• Financed by
• 650,000 loan from Norwest Bank
• 100,000 from Michael Nelson
• To Build or Not To Build?

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Tuba City Area

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Demographics

• Population Market Area 10,002
• Income Medium is 22,000
• Navajos Preferred Fried Food

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Competition

• KFC
• Taco Bell
• McDonalds
• Dairy Queen
• Panchos
• Several Others

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Strengths

• Michael Nelson
• Well connected
• Familiar with consumer market
• Quality Employees
• Able to ID and hire good managers

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Weaknesses

• Limited available capital
• No cross-business complementation
• Poor planning

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Recommendation

• Evaluate other locations
• Evaluate other financing strategies