EXCITING OPPORTUNITY AHEAD

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EXCITING OPPORTUNITY AHEAD
INDUSTRY CONSULTATION
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The launch of the South Devon Area Tourism
Partnership will provide an exciting new
opportunity for accommodation providers,
attractions, information centres, restaurants,
pubs, shops, activity providers, local food
drink producers, transport providers, events,
markets, artists, associated partners, training
providers and suppliers to work together in
partnership to build the South Devon brand and
promote the whole visitor experience.
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• KEY OBJECTIVE
• TO MAKE DEVON A YEAR-ROUND THRIVING QUALITY
  VISITOR DESTINATION

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Visit Britain South West RDA South West Tourism

Local Businesses
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North Devon
Exeter Essential Devon
Dartmoor Partnership
Destination DEVON
English Riviera
Visit Plymouth
South Devon
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Making a success of DEVON

• Together we will enable tourism businesses in
  South Devon to market themselves more effectively
  to a worldwide audience
• Nicola Poultney
• CEO Destination Devon

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• GRASS ROOTS UP

South Devon ATP
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• WHY THE CHANGES?
• Implementation of Regional Strategy
• LA marketing budgets reducing
• Need to build stronger brands to compete more
  effectively Devon trends

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• UNDERPINNING OBJECTIVES
• Long term sustainability
• Drive up quality
• Better destination management

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WILL BE LED BY THE PRIVATE SECTOR SUPPORTED
BY
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• WHERE ARE WE?
• Steering Group formed in May 08
• Chairman MD - Dartington Cider Press
• Support committee in place evolving
• Business Plan being published Oct. 31st
• Industry consultations underway
• Launch of new organisation in 2009

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• PROPOSED STRUCTURE
• Commercial Membership Organisation
• Name to be decided

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• CORE MEMBERSHIP BENEFITS
• Opportunities to participate in marketing
  activities undertaken by South Devon ATP
• Membership and access to all marketing/ training
  activities offered by Destination Devon
• Membership to South West Tourism

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Additional benefits being considered

• Member to member discounts for staff?
• Local hows business survey?
• Networking events?
• Regular email updates?
• Other?

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KEY ROLES Marketing with focus on internet
Lobbying Destination Management
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• EXISTING MARKETING ACTIVITIES
• www.visitsouthdevon.co.uk
• South Devon Holiday Short Breaks Guide

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• FUTURE MARKETING
• Which direction?
• What campaigns?
• Online/offline spend?
• Target markets?
• What is the South Devon Brand?

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• Now down to Business Planning
• What are your recommendations?