National Endowment for Financial Education Presents: CashCourse

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National Endowment for Financial Education
Presents CashCourse Presenters Brent
Neiser, Director of Strategic Programs
Alliances Amy Hartenstine, Project
Manager 2008 Conference in Orlando, FLJuly 6-9,
2008
Session No. 24
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National Endowment for Financial Education
Presents CashCourse
Presenters Brent Neiser, Director of Strategic
Programs Alliances Amy Hartenstine,
Project Manager
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What is CashCourse?

• A free, online, just-in-time financial education
  resource
• Similar to an online encyclopedia
• Created, maintained and paid for by the National
  Endowment for Financial Education (NEFE )
• www.nefe.org

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Who is NEFE?

• A nonprofit, 501c(3), private operating
  foundation located near Denver, Colorado.
• The only national foundation wholly dedicated to
  improving the financial well-being of all
  Americans.
• Evolved from the College of Financial Planning
  which was founded in 1972.
• In 1992, the proceeds from the sale of the
  nonprofit College of Financial Planning created
  our endowment which funds all of our programs.
• Partner with other nonprofit organizations, and
  governmental entities, to provide financial
  resources.
• www.nefe.org

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Why is NEFE doing this?

• Numerous colleges have requested grant funding to
  create financial education programs or web sites
  for their campus.
• Concern over transferability of individual
  programs
• An emerging long-range problem
• The need for an organization with an ongoing
  commitment
• It is a clear link to NEFEs mission

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Introduction to CashCourse

• A free Web site to provide students financial
  education information for every stage of college
  life
• Unbiased, noncommercial content
• Branding of the school can be integrated into the
  Web site through the schools logo, color scheme,
  and resources
• Promotional materials are provided and can be
  customized (although schools using the materials
  cover the printing costs)
• Multiple campus departments can use the Web site

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Marketing Materials for University Staff

• Marketing material templates
• Student feedback
• Pre-composed financial education content to be
  used for emails or newsletters

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10 Ways to promote CashCourse on Campus

• Put a hyperlink to it on the homepage of your web
  site, and on other noticeable web pages.
• Distribute flyers, and 40 Money Management
  Tips, at freshman, new student, and parent
  orientation.
• Distribute flyers to RAs and counselors for them
  to hand out.
• Keep a stack of flyers for financial aid
  administrators to hand out when students have
  questions.
• Hang posters at financial aid office.
• Put an ad in the school newspaper.
• Use provided content in school newspaper.
• Use content in a newsletter published by your
  office.
• Use press release to let other staff on campus
  know about this resource.
• Put a link to your customized CashCourse on your
  schools Facebook page.

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Loyola University New Orleans used the CashCourse
Web button to link to their site on their Office
of Scholarships and Financial Aid web page. This
web button is available with the CashCourse
marketing materials.
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Swarthmore College created their own eye-catching
graphic to advertise CashCourse on their Career
Services homepage.
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The Ohio State University links to CashCourse in
different topic areas, such as Credit Cards and
Jobs, within their Financial Life at OSU Web page.
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Participating Colleges Universities

• As of June 1st 110 Participating Colleges
  Universities!!
• Sampling of the schools
• Big Ten Ohio State, Penn State, Wisconsin
• Private Vassar College, Pitt, Old Dominion
  College
• Jesuit Canisius College, Loyola University
  Chicago, Saint Josephs University
• Community Cape Fear Community College,
  Southwestern Community College
• HBCU Alabama A M, Claflin College
• Big 12 Texas Tech, University of Missouri,
  Kansas State
• Complete list can be found at http//www.cashcour
  se.org/ParticipatingUniversities

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Enrollment Information

• Signing up for and implementing CashCourse
  involves 3 simple steps
• 1) Visit www.CashCourse.org and click on
  Enrollment Information on the bottom right.
  There, you will find a form to fill out with your
  contact information.
•  
• 2) Once we have received your contact
  information, a three-page web site agreement will
  be e-mailed to you. Return the original signed
  agreement by mail to NEFE.
•  
• 3) An e-mail will be sent to you with a link to
  the site, and a password and instructions on how
  to customize CashCourse with your school colors
  and logo(s). You will be ready for student use as
  soon as you customize it and add the link to your
  Web pages.

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Contact Information

• www.CashCourse.org
• Sample web site can be found at
  www.CashCourse.org/sample
• 40 Money Management Tips Every College Student
  Should Know
• www.smartaboutmoney.org/40moneytips
• For more information or questions, contact Amy B.
  Hartenstine, NEFE Project Manager
• Phone [phone]
• Email CashCourse_at_nefe.org

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