Internet PR

1
Internet PR

• Tips and Tools

2
Traditional PR vs. PR 2.0

• Traditional PR
• Goal media coverage
• Journalists gatekeepers
• Beg or buy - Interrupt Marketing
• PR 2.0
• Goal SEO
• Increase search engine rankings
• Increase findability through distributed content
• Tell your story directly to consumers
• Get press coverage

3
SEO, Briefly

• Organic is best
• More people click (75 vs. 25)
• Smarter people click
• Results last longer
• Keywords count
• Choose wisely
• Links are your friend
• Use keywords as anchor text
• Match to page title of target page

4
News Releases Content

• Include news
• Industry trends
• Survey data
• Case studies
• Use anchor text effectively
• Title
• First paragraph
• Boilerplate
• Grade your Press Release

5
Press Release Distribution

• Post to your website/blog
• Free vs Fee-based distribution services
• Indexed by google/Yahoo?
• Allows anchor text?
• Publish early and often
• Use social media networks to your advantage
• Digg

6
Online communication tools

• Constant Contact
• Templates
• Distribution
• Database
• Tracking
• Webex
• host an online press conference/webinar
• Facebook/MySpace/twitter
• Keep in touch
• Share quick updates

7
Online Resources

• Hubspot Marketing Webinars
• Free Press Release Distribution
• Free eBook The New Rules of PR
• TinyURL