CT Cable Advertising

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CT Cable Advertising Is Rolling Out The Red
Carpet For Huffman Koos!
Presented exclusively to Huffman Koos by Paul
Michael Shea, Senior Account Executive,
Connecticut Cable Advertising
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Hey Little Buddy, Its the RED CARPET
SWEEPSTAKES
CCA has teamed with TV Land on a great contest
that will drive customers to your furniture
showrooms and boost your first quarter sales
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As Ed Sullivan would say,Its a really big Shoe!
Oh no, not another awards show? No way! Its a
funny TV Awards show! The TV Land Awards A
Celebration of Classic TV. It airs on TV Land
and Nick at Nite on March 3, 2003. As Maxwell
Smart would say, Would you believe theres more?
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A Contest!!! The TV Land Awards Red Carpet
Sweepstakes Grand Prize A chance to send a
Huffman Koos customer as Grand Prize winner and a
guest to stroll down the red carpet at the TV
Land Awards in Los Angeles, California!
Holy Cable TV Batman, its a cool contest!
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Lilly, we need a new bedroom set

• Grand Prize Winner will receive
• Two tickets to the TV Land Awards A
  Celebration of Classic TV including dinner and a
  pre-party
• A stroll down the celebrity red carpet,
  classic Hollywood style!
• Round trip transportation for two to Los
  Angeles, California
• Hotel accommodations (double occupancy) for
  five days/four nights
• Special tour of famous sites in Los Angeles
  and lunch with a classic television star
• 500 spending money
• Two tickets to a theme park
• Two tickets to the Museum of Television and
  Radio
• Exclusive TV Land Awards prize package
  .but wait, theres more

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And one lucky Huffman Koos customer will win
Shaazaaam! Thats a great local prize!

• A DVD package.
• One DVD player
• A special collection of DVDs featuring the
  honorary show or actors

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TIMELINE 2002 - 2003
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• What You Get
• 200 Taggable Contest Spots
• POP entry boxes
• Entry slips
• Posters

Ohhhh Mr. Grant, theyre coming to our stores!!!
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Promotional Value

• 200 cross channel Contest Spots to run January
  6-January 19.2003 25,000.
• Grand Prize Trip for two to Hollywood 4,000.
• 500 spending cash 500.
• Local DVD prize 300.
• Total Value 29,800
  

Why does Marcia get to walk down the Red Carpet?
Marcia Marcia, Marcia!!!
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• Why team with TV Land?
• TV Land is a Great Place to Advertise
• Savvy advertisers dont just buy numbersthey buy
  the right environment for their message. For
  Adults 25-54, plenty of men and women, and no
  cynics TV Land is the right place to be.
• TV Land is Comfort TV
• TV Land is a wholesome place full of familiar
  characters that viewers trust. It is an
  environment for viewers to escape their cares and
  relaxputting them in the perfect mood to hear
  your advertising message.
• TV Land is Engaging
• TV Land viewers watch television, and they stay
  watching longer. TV Land ranks 3 among key
  competitors for the length of time A25-54 viewers
  spend tuned-in. (Source NMR 4/29/02 5/26/02.
  M-Su 6a-6a) And, TV Land viewers even stay
  watching through commercial breaks to catch the
  trademark RetroMercials, classic commercials from
  an earlier era. Your spot should be there, too!
• TV Land Has a Powerful Demographic
• TV Lands core audience is Adults 25-54
• At the prime of their earning years
• At a time when they are looking back -
  visiting, if you will - a simpler time in their
  lives.
• At a level where they mirror the U.S.
  population - 48/52 Male/Female Skew

I can watch TV Land all Day!
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Connecticut viewers who watch TV Land are in
their prime earning and spending years
Get a job you meathead, you!
Age Index 35-39 163 40-44 117 45-49 154 50
-54 103
Source Scarborough Hartford/New Haven DMA Aug
01-Jul 02 Watched TV land in the past seven
days
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Adults 25-54, are more likely to have shopped at
a furniture or mattress store in the past year.
Age Index 25-29 103 30-34 125 35-39 103 40
-44 109 45-49 103 50-54 101
Source Scarborough Hartford/New Haven DMA Aug
01-Jul 02
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Adults 35-54, are more likely to have shopped at
Huffman Koos in the past year.
Age Index 35-39 195 40-44 133 45-49 199 50
-54 140
Source Scarborough Hartford/New Haven DMA Aug
01-Jul 02
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One of Huffman Koos lucky customers may walk
down the Red Carpet.

Yall come back now, y hear?