Lysbilde 1

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What is marketing?

- Marketing is . . . . . . . . .
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A commercial movie
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Grandiosa Lørdagspizza

• Stabburet is the company behind Grandiosa
• Have gain a lot of credit
• 17 weeks at VG-lista

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To be a brand

• Everybody wants to be a brand . . . . .

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What is a brand?

• In the modern market
• Successful brands
• The core idea

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Rema 1000

• Low prices
• VGs matbørs
• Website

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Rema 1000 commercial
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The tools of the brand marketer

• Segmentation
• Positioning
• Product development

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The tools of the brand marketer

• Distribution
• Communication

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The core idea

• Stratos
• Bamsemums
• Laban

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The core idea

• Smørbukk
• Volvo

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The brand stamp

• Important when advertising
• In advertising campaigns

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VG

• Funny Commercials
• Huge newspaper

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Not another commercial movie
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Thank you!

• For your attention
• We have . . . . . .

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Now we want applause!