FENESTRAE MOBILE AND MESSAGING SOLUTIONS FOR MICROSOFT HOSTED EXCHANGE

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FENESTRAE MOBILE AND MESSAGING SOLUTIONS FOR
MICROSOFT HOSTED EXCHANGE

• Marcel van der Heijden
• Product Manager
• Fenestrae B.V.
• marcelvdh_at_fenestrae.com
• Tel [phone]

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FENESTRAE INTRODUCTION
Fenestrae develops software that enables
organizations to communicate with every customer,
employee and partner across the boundaries of
time, media, location and applications.

• Microsoft Gold Certified Partner
• Founded 1990
• 8.500 Customer installations in 60 countries
• 20 of the Global 1000
• 200 resellers
• Offices in Netherlands, USA, UK, Germany and
  Spain

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FENESTRAE CUSTOMERS
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DEALING WITH TODAYS CHALLENGES

• What is needed to successfully compete?
• Differentiate
• Combat price erosion
• Increase average revenue per user
• Create sticky service reducing churn
• Mobile services, services, services

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GET THE MOST OUT OF OPPORTUNITIES!

• Mobility is competitive imperative
• 70 of US workforce potential market for mobile
  email services (Yankee)
• The worldwide Mobile Workforce will increase from
  17 of corporate professionals in 2004 to 89 in
  2008 (Radicati)
• U.S. enterprise spending on wireless projects to
  increase by 33 in 2005 compared to 2004
  (www.mobilepipeline.com)
• 90 of all surveyed do, or will, support mobile
  email
• Calendaring second most important application
• SMB underserved by (mobile) service providers
• 20 million Small Medium Businesses (lt250
  employees) insufficiently addressed by service
  providers (Forrester)
• SME users not technology savvy, but most mobile
• But Mobile/SMS adoption in SME market still low
• Want one-stop-shop

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HOW CAN FENESTRAE HELP

• Fenestrae extends the Hosted Exchange platform
  with new service opportunities
• Unified Communication Solution
• Integrated fax and SMS messaging
• Fenestrae Communication Server
• Mobile Solutions for the (Hosted) Exchange
  platform
• Mobile SMS notification solution
• Mobile Synchronization Solution
• (Hosted) Exchange Email, Contacts, Calendar,
  Tasks, Notes

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FENESTRAE ARCHITECTURE
Conversion
Fax
Routing Queuing
SMS
Web Services
MMS
Logging Monitoring
SyncML
ApplicationConnectors
TransportServices
Kernel
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FAX FEATURES AND VALUE PROPOSITION

• Personal fax messaging integrated in HE Inbox
• Send fax like sending an email
• Receive fax on personal fax numbers in Inbox
• For corporate Outlook, OWA and POP clients No
  client software required
• Why end user need fax
• Fax only viable means for SMB and consumers to
  send legally binding document electronically
• End-user ROI in weeks replacing paper-based fax,
  lines, etc
• Why service providers need fax
• Sticky service to differentiate and reduce churn
• Proven, scalable and best integrated solution,
  low deployment impact and risk
• Revenue potential 5 - 10 per month

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SMS FEATURES AND VALUE PROPOSITION

• Versatile multi-purpose SMS platform
• Send SMS from Outlook (custom solution to receive
  SMS in Inbox)
• Create SMS notifications of new email (using HE
  rules)
• Send HE2003 AUTD notifications as SMS to Windows
  Mobile devices
• End user benefits
• SMB and SOHO Most mobile segment, always on the
  road
• Easy to use, always up to date and in touch
• Use existing device - Email pushed to any phone
• Service Providers benefits
• Deliver on mobile service demand from your user
• Take advantage of 1.4B users of mobile phones
  sending gt1B per day
• Drive per user revenues

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FENESTRAE MOBILE DATA SERVER SYNC EDITION
ARCHITECTURE
Fenestrae WAP Server
Microsoft Exchange Integration
WSP(WTLS)
Management Conflict Resolution Authentication Logg
ing
HTTP(S)
Fenestrae Mobile Data Server Sync Edition
SyncML Devices
c managed code solution
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FENESTRAE MOBILE DATA SERVER SYNC EDITION
DEPLOYMENT SCENARIO

• Requirements
• Windows Server 2003
• MSDE or Microsoft SQL Server SP3 (recommended)
• Exchange Server 2003
• Exchange 2000 SP3
• Outlook
• IIS
• ASP.NET

Fenestrae MDSSync Edition
(Hosted) Exchange
IIS
IIS 6.0
Fenestrae WAP Server
HTTP
WSP
Remote Sync
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HOSTED EXCHANGE SYNCHRONIZATION FEATURES AND
VALUE PROPOSITION

• Zero-touch synchronization solution for the
  widest range of devices out there
• For In/Outbox (Attachments), Calendar, Contacts,
  Tasks,
• Works with any SyncML-enabled device (90 of the
  mid/high end market today)
• Service provider benefits
• Drive mobile data usage across the board, in your
  entire user base
• 85 of all mobile phones sold in 2 years will be
  SyncML enabled (IDC)
• No additional client software required works
  with phones out-of-the-box
• Zero-touch client deployments - Minimize support
  requirements
• Revenue potential 5 10 per month
• End user benefits
• All your personal/business data on your personal
  device
• Increase personal productivity and communicate
  more effectively
• No need to install, configure, manage upgrade
  applications on your phone
• Work with your existing phone

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SYNCML DEVICE SUPPORT

• Sony-Ericsson
• T68i, K700i, P800, P900, P910, T610i, Z1010
  (UMTS)
• Nokia
• 3650, 3660, 5140, 6230, 6600, 6820, 7610, 7650,
  9210,
• Siemens
• SX 1, M65
• Downloadable SyncML clients for Windows Mobile
  and Palm
• New devices added continuously

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SYNCHRONIZATION OF EXCHANGE DATA

• Synchronizes Exchange data (depending on client
  capabilities)
• Email
• Inbox from server to client only
• Incl. subfolders
• Outbox from client to server only
• No synchronization of Drafts, Deleted Items and
  Sent Items
• Cost saving features
• Headers only
• Include attachments
• Max size ( of characters) email body only

• Synchronization of sub folders is supported, but
  mapped to flat folder structure on client
• Calendar
• Past N days
• N days in future
• Contacts (GAL Feature pack)
• Tasks
• Past N days
• N days in future
• Only incomplete (yes/no)
• Notes

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ADDRESSING MULTIPLE MARKETS/CUSTOMER TYPES
Mobile Operator
Hosting Provider
Fenestrae MDSSync Edition
GPRS
Fenestrae MDSSync Edition
Small and Medium Business
Enterprise
Professional/SOHO
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TECHNICAL BENEFITS

• Best integration in Hosted Exchange
• Fenestrae experience and trust 10 years and
  8500 customers
• Tested and approved by Microsoft
• Integration into AD, MOM, Microsoft Provisioning
  System
• And Ensim Unify
• Reference Architecture
• Very scalable, highly redundant deployments
• Easy to scale down if less stringent SLA
  requirements
• Zero-touch deployment of services to end user
• No client software required!
• Single multi-service platform
• Roadmap Live Communication Server, MS CRM,

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BUSINESS BENEFITS

• Increase value of existing customers
• And keep them
• Differentiate to gain new customers
• Low CAPEX up front investment
• Fenestrae SPLA license pay as you grow
• Reduce operational costs
• Lowest TCO in the industry
• Rapid deployments and time to market
• Low risk

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CALL TO ACTION

• Find out more on
• www.fenestrae.com/microsoft/hostedexchange/
• Contact Fenestrae to discuss your needs and
  requirements
• Fenestrae Solution Demo account
• Architectural design session
• Proof of concept
• Deployment

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THANK YOU
QUESTIONS?

• Marcel van der Heijden
• Product Manager
• Fenestrae B.V.
• marcelvdh_at_fenestrae.com
• Tel [phone]