PED 4761 Sport Management

1
PED 4761Sport Management

• January 11th, 2007
• The Sport Industry
• Evolution of Sport Management

2
WebCT Username and Password

• http//www.eiu.edu/vce
• WebCT Username EIU username
• WebCT password EIU email password

3
Sport-Science Resources via Booth Library Web Page

• Go to EIU Home Page
• Use menu to access Library Services web page
  (Booth Library)
• Select Magazines, Journals, and More
• Select Booth Library Periodicals list
• Select appropriate letter to search for journal
  or periodical
• Visit me during office hours

4
Define Sport Industry?

• Question Define the Sport Industry?
• All products, people, services, and businesses
  that organize, facilitate, produce, or promote
  sports, fitness, recreation or leisure activities
  
• We are surrounded by the sport industry - it is
  everywhere! - what we do, wear, view, read,
  consume, etc.

5
What has powered the recent surge of the Sport
Industry?

• Huge increase in media exposure examples?
• Media exposure fueled an increase in public
  interest and consumption in sport
• Evolution of the internet as a prime information
  medium
• Evolution of cable TV the 24-hour-a-day sport
  channels (examples?)
• Increased production of sports-based movies
• Increased interest in sport for women and girls

6
U.S. Sports Go Global

• How has U.S. sport gone global?
• Packaged as a clean product in a host of
  different forms television, video, DVD, radio,
  internet, satellite, assorted merchandise, etc.
• Distributed internationally - globally
• Increased product recognition (local, regional,
  national, international, globally)
• Foreign players starring in U.S. Sport (Who?)
• See example of NBA and David Stern

7
Define Sport Management

• Question Define Sport Management?
• Sport Management - using sound management
  principles to work towards sport program
  goals/objectives
• Maximizing the usefulness of program resources
  and assets to achieve organizational goals and
  objectives
• Creating new inflows of assets and resources
• Managing, leading, motivating, communicating,
  developing, and guiding others towards goals

8
Terms to Consider

• Question What terms are often used to describe
  the management and coordination of sport
  programs?
• Athletic administration, sport(s) administration,
  athletic management, sport management, etc.
• Sports Business Creating revenue and income

9
Key Areas of Sport Management?

• Human Resources/Personnel Management
• Financial Management Budgeting
• Communications Media Relations
• Technology and Innovation
• Event and Facility Management
• Fundraising, Promotions, Marketing
• Legal Issues in Sport
• Risk Management Liability

10
Sport Management Umbrella

• Question Name programs, leagues, services, and
  activities that fall under the umbrella of
  sport management? (list)
• There are too many to list..
• Amateur and professional competitive athletics
• Sport leagues, conferences, and associations
• Municipal sports and recreation (parks and
  recreation)
• Sports equipment and supplies
• Sports Marketing and Promotion
• Sports news media, Sports Information
• Health, wellness, and fitness, Resort recreation
  and wellness
• Sports resorts and instructional programs

11
Origins of Sport Management

• Question When, where, and how has the study of
  Sport Management evolved?
• Early since the first time human beings
  gathered together for informal/formal competition
  in physical activities/games
• Greeks Ancient athletic events (Olympics)
• Stadia and supporting structures were constructed
  for competitors and spectators, events had to be
  promoted, marketed, and managed

12
Origins of Sport Management

• England birthplace of modern sport developed
  by English Aristocracy
• Clubs elitism, political, economical
• Leagues - baseball
• Tournaments
• Basic building blocks of many of our sports today
• Modern Olympic movement 1894
• Pierre de Coubertin (French physical educator)
• 1896 Olympics Athens, Greece 2004 Olympics

13
Modern Study of Sport Management

• Question When and where did the modern, formal
  study of Sport Management originate?
• When mid 1960s developing need for
  professional trained administrators/leaders in
  sports business world
• Where M.S. at Ohio University (Athens) - 1966
• Dr. James G. Mason Father of Sport Management
• By 1978 20 sport management graduate programs
• By 1988 58 sport management graduate programs
• By 1993 193 undergrad/graduate programs
• By 2000 over 200 undergrad grad programs

14
Physical Education and Sport Mgmt

• Most of the early sport management programs
  evolved out of Physical Education departments
• Today, most sport management programs are still
  housed within Physical Education programs
• Why so much program growth?
• Boom in Sport Industry, popularity of sport in
  society
• Increased number of sport leagues (major and
  minor)
• Recognized need for trained sport administrators
• Recognition that Physical/Sport Education is
  broad-based
• Decrease in of students becoming physical
  education teachers decrease need for physical
  education faculty
• New revenue source for colleges, attracting
  students who dont want to be teachers, but want
  to be involved in sports

15
Sport Management Academic Organizations

• NASSM and NASPE
• North American Society for Sport Management
• National Association for Sport Physical
  Education

16
Challenges for Sport Management

• Question What are some of the negative
  consequences of the large increase in number of
  sport management programs?
• possibility for a lesser quality of education
  (diluted)
• more job applicants than job positions
  (saturation of job market)
• this has led to lower wages and fewer benefits
• a high job turnover rate because of job
  conditions and lack of benefits/promotion
  opportunities

17
Conclusion

• The sport industry is booming in the U.S, and
  internationally
• There is a need for trained, experienced sport
  administrators in the sport industry
• However, there is tough (sometimes cutt-throat)
  competition for the best jobs because of the
  strain on the law of supply-and-demand with the
  almost exponential growth of sport management
  graduates during the past decade

18
For Tuesday (1/16)

• Review Chapter 1 and 2 in Steir
• Bring weekly article 1 careers
• Highlight key points
• Provide comments in margins
• Be prepared to share with class