SBS Personalities Primer

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SBS Personalities Primer
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Welcome!
Our intent is to make you a star!
The model for SBS Personalities is ESPN
Personalities. Before ESPN, no one knew of any
of their TV or web or magazine talent.
Similarly, were growing our own celebrities,
and thats you. It all starts with a simple
process
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SBS Personalities Responsibility Relationships
Write Blog Content in New or Existing Blog
Communicate Existence Of Blog
Create Blog
Production Process
Research for New Blog Topics
Respond to Blog Feedback
Raw Materials Development
Attend or Watch Sport Press Conferences
Interview Sports Executives
Attend or Watch Sports Events
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Making The SBS WebLog Work Part
OneCulture
The objective from a personnel and work
perspective is to create an environment thats
fun for you. Let me explain our evolving
corporate culture. Its independent, and
collaborative and supportive. Were small, so
the relationships are more like family. Everyone
is expected to do two things communicate and
contribute. If you are talking or calling,
even if its just to say Im swamped with
another project, so I need help, or I cant get
to XYZ today, thats better than no
communication at all. At SBS, no communication
is a no-no. Were in the communications
business, so weve got to enjoy connecting with
each other. Besides, we like to talk.
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Making The SBS WebLog Work Part Two Intent and
Strategy

• The intent is to build an online community of
  bloggers, each with their own web page, and all
  paying contributors to SBS.
• What separates SBS Personalities from the other
  member with blog pages is that SBS promotes them.
  
• The overall strategy is for SBS Personalities
  to act as catalysts for the construction of the
  SBS Web Log Community.
• Thats done by
• Writing,
• Inviting others.
• Promotion by SBS.

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Making The SBS WebLog Work Part TwoIntent and
Strategy (2)
SBS Personalities can help build the community,
not only by inviting their friends, but by
referring to the blogs of the other SBS
Personalities. This encourages a sharing of
traffic, and causes the reader to move from page
to page in the system. At this time, its not
a good idea to refer to blogs outside of the SBS
system. We want to keep the traffic internal to
our environment. The only exception is if you
know someone whos willing to share links. As
your blogs and traffic build, our search engine
rating increases, making us more attractive, and
drawing more people.
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Making The SBS WebLog Work Part TwoIntent and
Strategy (3)
A simple way to quickly build traffic to your
blog is to e-mail a set of friends with the link
to your blog and another link to our SBS WebLog
inviting them to start their own sports-blog,
and ask them to pass it on. Its called
viral marketing. Well provide you with the
links for this. On the matter of e-mails,
well provide you with your own
youremail_at_sportsbusinesssims.com e-mail
address.
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Making The SBS WebLog Work Part
Three Style
SBS wants to see the SBS Personalities develop a
common style, but not at the expense of the
individual approach of each writer. Here are
some common points 1 . Please avoid the use
of cuss words in your writing. 2. Try to
write short paragraphs, rather than long ones
that express more than one basic idea. 3.
Check your spelling. 4. Whenever possible,
when writing either an article or an
opinion piece, get quotes from people or use
stats. 5. Dont invent characters and present
them as real. 6. If there is a good example of
a columnist for this, Herb Caens three-dot
journalism wins. Its a great and efficient way
to mix news, opinion, and gossip.

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Making The SBS WebLog Work Part
Three Style (2)

• Second set of common points
• Be sure to add short, catchy titles to your
  work.
• Also, make sure to use photos, when you can and
  where it is appropriate. Some types of pictures
  we cant use if we dont own them. Its best to
  check with SBS EVP of Corporate Design Kristin
  Herrera on this matter. (kristin_at_sportsbusinesssim
  s.com)
• Length generally between 400 words and 1,000
  words for a column are best for articles between
  1,000 and 2,500 words.
• Advice pick one team and know that one well.
  Dont try to know everything at once. Pick a
  small set of issues, and focus on them.

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Making The SBS WebLog Work Part Four Suggested
Topics

• SBS Personality One NFL league business and MLB
  league business.
• Can the NFL field a financially viable team in
  LA?
• SBS Personality Two NBA league business and WNBA
  league business.
• Should corporations endorse athletes who have
  been arrested for a crime? Does it matter?
• SBS Personality Three NHL league business and
  NASCAR business,
• What should the NHL do to appeal to people of
  color?
• SBS Personality Four MLS league business and
  WUSA league business.
• Will womens soccer become as popular as Womens
  Tennis?
• SBS Personality Five NCAA / College Athletics
  business, Olympics business, and Tennis business.
  
• Can NCAA Football afford not to have a playoff
  system?

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Making The SBS WebLog Work Part Five Where to
go for Help
If youre stuck for topics, try using the
following sources to determine what people are
reading about in the sports industry. Sports
Leagues (a tip for the leagues URL, try taking
its initials and typing www.thatleaguesinitials.co
m For example, www.mls.com, is Major League
Scoccer. There are exceptions www.wusa.com, is
the web home for womens professional
soccer. www.nfl.com National Football League
web site. www.nba.com National Basketball
Association web site www.nhl.com National
Hockey League web site. www.mlb.com Major League
Baseball web site. Additional Internet
Sources www.espn.com ESPN web site.
www.sportsbusinessjournal.com The web site of
Street and Smiths Sports Business
Journal.
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Making The SBS WebLog Work Part Five Where to go
for Help (2)
Here are other good internet-based
sources www.sfgate.com The web home of the
San Francisco Chronicle and its sports
section. www.cnnsi.com The web site
presenting the CNN and Sports Illustrated
strategic alliance. www.oaklandtribune.com
The web home of the Oakland Tribune and its
sports section. www.google.com Currently the
best Internet search engine. http//www.bronxban
ter.blogspot.com/ This is a good example of a
baseball blog. It has links to other blogs as
well. www.sportingnews.com The web site for
the Sporting News magazine. Kara Yorio is their
NHL expert check out her work.
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Making The SBS WebLog Work Part Five Where to go
for Help (3)
There are also people resources to call on via
e-mail For Baskeball Aaron Godwin Aaron is
the agent to LsBron James, and a good SBS
contact. His e-mail adress is agonyas_at_aol.com F
or football, SI Senior Writer Michael Silver is a
good long-time friend of mine. His e-mail is
bigeyebrow_at_aol.com SF Chronicle Columnist Glenn
Dickey is also a good contact and a friend. Hes
at gdickey_at_sfchronicle.com
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SBS Personalities A Great Team
In closing, I hope you are as excited about this
new part of the SBS World as I am. Nowif
youve not done this, go and start your own SBS
WebLog, at www.sportsbusinesssims.com The SBS
WebLog link is below the list of SBS
Personalities. Just click on it.
I will add more information to this as we
progress. Please visit the web site, and play
our sims too.
For SBS Zenophon A. Abraham Chairman and
CEO zennie_at_sportsbusinesssims.com http//www.sport
sbusinesssims.com Office 510-444-4037 Mobile
510-387-9809