Succumb to Smoothness: Heineken Premium Light - PowerPoint PPT Presentation

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Succumb to Smoothness: Heineken Premium Light

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Heineken Premium Light is the culmination of many years of ... Earn points to get Heineken merchandise. Win a date with a Heine Hottie/Heine Hunk. Sweepstakes ... – PowerPoint PPT presentation

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Title: Succumb to Smoothness: Heineken Premium Light


1
Succumb to SmoothnessHeineken Premium Light
  • Presented by
  • Nick Gorogianis
  • Mahad Rafeeq
  • Brittany Koritz
  • Cory Kraus
  • Matt McIntire
  • JulieTrac

2
Heineken Premium Light is the culmination of many
years of research, building upon the
craftsmanship and quality that Heineken pioneered
133 years ago.
3
Innovation
  • Creating a light beer enjoyed by beer drinkers
  • Women large deciding factor in household
    purchases even beer
  • Heineken lovers watching caloric intake for
    health or lifestyle reasons
  • Premium Light 12 oz. bottle contains 99
    calories, 6.8 grams of carbohydrates, 1.0 gram of
    protein, 0.0 grams of fat
  • Build a community
  • Newsletter
  • Invitations to Heineken sponsored events

4
Marketing
  • Clubs
  • Stadia/sporting events
  • Restaurants
  • Magazines
  • Maxim, Stuff, etc.
  • Cosmopolitan, Glamour, etc.
  • Heine-Mobile
  • Heine, the Heineken bottle mascot

5
Marketing
  • Sponsor music festivals/concerts
  • Heineken beer garden
  • Food festivals
  • Taste of Chicago
  • SummerFest
  • College bars (Heine Nights)
  • Airports
  • In-flight beverage carts
  • Sky catalogs

6
Promotions
  • When you purchase 12-pack, you receive a Heine
    Hider, a zip-up, single bottle cooler, specified
    to fit Heineken Light bottles.
  • Heineken Club
  • Bar/restaurant swipe card to keep track of
    Heineken consumption
  • Bottomless Heineken mug
  • Earn points to get Heineken merchandise
  • Win a date with a Heine Hottie/Heine Hunk
  • Sweepstakes
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