Achieve the Extraordinary

1
Achieve the Extraordinary
What is Polar Challenge?
Challenge Publicity - What you can gain from
sponsoring our team
Previous Sponsors
www.polar-challenge.com
2
What is Polar Challenge?
A 320nm race to the Magnetic North Pole pulling
100lb sledges in temperatures as low as -50C
Competitors race in teams of 3, stopping en route
at 3 checkpoints to resupply
A hostile, unfamiliar and unforgiving environment
Polar Challenge 2009 will be the 6th consecutive
annual race
The Toughest Challenge on Earth - Dr. Mike
Stroud, MBE
3
Race Route
Race takes place between mid-April to mid-May
each year
From Polaris Mine through 3 checkpoints to
Issachen Mine near 1996 position of Magnetic
North Pole
Fully supported by experts providing full
training, equipment, safety cover and advice
www.polar-challenge.com
4
Training
Comprehensive training from some of the worlds
leading Arctic experts
Covering glacier skiing, GPS navigation, cold
weather injury training and how to ward off
inquisitive Polar Bears
Snowdome UK
Royal Marines Assault Course
Extensive safety support during the race
Wales
High Arctic
Norway
5
Challenge Publicity
Polar Challenge receives extensive media coverage
locally, nationally and globally. Teams become
heroes and attract a huge amount of media
attention in - Newspapers - Magazines -
Websites - Radio - Television Your brand could
receive this media exposure
6
Challenge Publicity
Overview of Media Coverage 2005 - 2008
Television
BBC1 BreakfastBBC2Channel 4Scotland Today ITV
Central
BBC News West BBC Points West BBC South West
BBC Look EastITV South West
Sky Sports 1Sky Sports 2Sky Sports 3Sky Sports
ExtraCBC (North America)
Newspapers
The Daily Telegraph The TimesThe Sun
The Daily Express
The Daily Mirror Evening Standard Le Monde
Magazines
Geographical Global CustodianWanderlustAdventure
Sports Magazine (United States)Club Life
MagazineAdventure Magazine (New Zealand)
Outdoor Adventure GuideAdventure TravelMBRWhat
Mountain BikeSoldier Globe and Laurel
7
Challenge Publicity
The Challenge is filmed for TransWorld Sport -
Broadcast on Sky 1,2 3 and Channel 4 - 168
million homes in 107 countries - Broadcast on 28
Global Airlines
I thought it was a terrific programme. Well done
for helping to make this such a great event for
Fujitsu." Group Marketing Director, Fujitsu
Services Europe
8
Challenge Publicity
A Selection of Local UK Newspaper Coverage 2004 -
2008
Numerous local newspaper features on Polar
Challenge Teams training and advertising in the
run-up to the race and during the race
Manchester Evening NewsDerby Evening
Telegraph Northern Canadian Local
RadioNottingham Evening TelegraphResponse
Source London Austrian Local Radio North Hants
Herald and Post Wilts and Glos Standard
Edinburgh Evening News Huddersfield
Examiner Yorkshire Post Leeds Today Evening
Post Western Daily PressCoventry
Observer Southampton Echo Daily Record Scotland
Wiltshire Guardian Swindon Advertiser London Eve
Standard Islington Gazette Community Newswire IC
Wales Gloucestershire EchoScotsman
9
Challenge Publicity
Extensive Online Coverage from countless sites
including
BMW website Sony WebsiteBBC World NewsCotswold
OutdoorEuropean Space AgencyBBC Online BBC
News EnglandBBC News WalesBBC Glos This is
local LondonThe PolesNativesExplorers Web
Extreme World Challenges Across The Divide
Active EuropeAdventure Race ReportsEvent Rate
Adventure Sports (US)News Journal Online (US)
Planet FearEndurance LifeAltitude CentreWhat
Mountain Bike Bicycling (US mag) Virtual
BikeSnowboard ClubKitesurferen (Danish) Rapid
Ascent (Australia) Adventure Racing Costa Rica
10
Challenge Publicity
Polar Challenge Website
All teams have their own page on Challenge
website featuring Sponsor information and Team
biographies
Pre-race news updates and photo galleries cover
team training
During race website watched by thousands of
people all over the world - Race Position -
Daily Diaries - Image Galleries - Live Video Clips
www.polar-challenge.com
11
What You Can Gain From Sponsoring Our Team
www.polar-challenge.com
12
Brand Exposure
Based on 2005-2008 media success as outlined, we
will actively market our team and expect to
achieve newspaper, radio, TV, website and
magazine media coverage
Exciting human interest stories following
training at home, Wales, Norway, High Arctic,
what you eat, Polar Bear encounters and many more
...
Coverage on Challenge website, Team website and
Charity website
Branding of clothes, pulks and equipment
Presentations/Event hosting - worth 2000 per
speech, e.g. speeches to motivate staff on
Achieving the Extraordinary
www.polar-challenge.com
13
Company Image Endorsement
Company Motivator - A team to support and watch
during the race and training - The story of
Total Teamwork and developing a winning mindset
has been perfect for our managers Fujitsu Group
HR Director
Charity X - A cause for employees and clients to
be inspired by and support, plus added publicity
For companies where applicable Product
Showcase - Testing in a very unusual and extreme
environment (e.g. eat Cadburys chocolate bars on
the way) - We proved that out technology works
in the most extreme environment on Earth,
Technology Director, Fujitsu Systems
www.polar-challenge.com
14
Company Image Corporate Social Responsibility
Support of our charity X fundraising target X
Reasons we are raising money for this charity _ _
_
Environmentally friendly checkpoints solar
wind powered
Cutting edge technology through the Iridium
Network - news straight from the ice
www.polar-challenge.com
15
Arctic Hospitality

• Approx. 8-Day Arctic Hospitality Package
  includes
• Arctic Survival Training, Polar Bear Training
• Private Flight to Polar Challenge 96 Magnetic
  North Pole with Champagne Celebration
• Visit to Polar Challenge Checkpoint
• Skidoo Ride - go and see the teams in action
  during training
• Cross country ski training - a taster of what it
  is like to ski the Polar Challenge
• See Igloo building and stay in an igloo
• overnight
• Stay in Polar Challenge Tented Ice Camp

www.polar-challenge.com
www.polar-challenge.com
16
Sponsor Us
www.polar-challenge.com
17
Achieve the Extraordinary
For more information, please contact your name
and contact details
www.polar-challenge.com