The Culture of Tunisia Outline

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Agribusiness in Tunisia Business Environment
Opportunities Presented by Mounir Adhoum,
FIPA Tunisia (Chicago) Mohamed Ali Mamlouk,
Economic Office - Tunisia (Montreal) Monterey, 9
November 2004
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Outline

• Basic data, macro economic business
  environment
• Agricultural sector
• Main policy objectives
• International and U.S. agribusiness trade
• Promising sectors
• Useful websites

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TUNISIA

• Population 10 million
• Population growh 1.12
• Capital Tunis (1.9 million)
• Currency Tunisian Dinar (TD)
• Exchange rate TD 1 U .83 Euro .65
• Languages Arabic, French, English

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• Macro economic and business environment
• Diversified, export-driven market economy
• Major exports textile, manufactured goods,
  agricultural, oil, fertilizers
• Export market Europe, Middle East
• Exports 47 of GDP 80 of exports
  manufactured products
• Economic growth averaged 5 last decade
• Role of the private sector (goal 60 of
  investment is private)
• Gradual integration to global economy
• E.U. free trade agreement (1995-2008)
• Bilateral FTAs (Morocco, Jordan, Egypt, Turkey)
• Foreign direct investment
• Investment incentives

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• Agricultural Sector
• Historical importance Carthage was granary of
  Rome.
• 14 of GDP
• 20 of labor
• 12 of exports
• 11 of investment
• 90 of agricultural land is privately-owned
• Main products cereal, olives, citrus, fruit,
  dates, fish, shellfish
• Diversity of climates gt diversity of production
  crops

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Cereals Citrus Olive Fruits Date Seafood
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• Main objectives of agribusiness policy
• To attain food self-sufficiency
• To increase local added value
• Taking advantage of EU market proximity
• To benefit fully from facility mechanisms (EU,
  US, Africa)
• To diversify foreign markets

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• Export potentiel
• Share in total exports 12
• Main exported product
• Olive oil
• Dates
• Fish sea products
• Wine
• Fresh fruit and vegetables
• Spices
• Processed and preserved fruits and vegetables

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• Main foreign markets
• European Union (86)
• North African countries
• Sub-Saharan countries
• Gulf countries
• North America

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• Main imported agribusiness products
• Wheat, corn
• Dairy products
• Cooking oil (Soy)
• Sugar, tea
• Dried fruits vegetables
• Black pepper, spices

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• Main foreign suppliers
• European Union
• North America
• Sun-Saharan Africa
• North Africa

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• Tunisian-U.S. agribusiness trade
• Main imported products from the U.S.
• Cereal
• Cooking oil
• Cattle feed
• Main exported products to the U.S.
• Fish
• Sea products
• Dates
• Baby food mix

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• Enhancing Tunisian-U.S. trade
• U.S. is key market in diversification strategy
• New approach in trade development
• Consolidating present exports
• New range of products to be promoted
• New marketing strategy
• Promote partnerships

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• Promising sectors for trade partnership
• Aquaculture
• Process and frozen foods and vegetables
• Cut flowers
• Prepared meals
• Organic agriculture
• Aromatic and medicinal plants
• Packaging

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Useful websites Foreign Investment Agency
(FIPA) www.investintunisia.com Agricultural
Investment Agency (APIA) www.tunisie.com/apia Ex
port Promotion Agency (CEPEX) www.cepex.nat.tn
Tunisian Employers Association
(UTICA) www.utica.org.tn
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Thank you for your attention
Jasmine (national flower)