Chris Igo Jr. Igo Racing

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Chris Igo Jr.Igo Racing

• 2009 Marketing Presentation

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The Sport

• Over half of the adult population in the U.S. are
  racing fans. More than 20 million Americans
  attend races annually. The sports surging
  popularity over the last 10 years made it the
  only major sport to show unprecedented growth
  repeatedly throughout the decade.
• Auto racing is the 1 spectator sport in the U.S.
  and the fastest growing sport worldwide over the
  past five years. Tens of millions of people are
  reached weekly through TV, radio, print and
  online media coverage of the sport and its
  participants.
• Motorsports marketing appeal has shown such
  tremendous growth that companies such as Pepsi
  and the National Guard are willing to spend 20
  to 30 million annually to be a part of it. A
  variety of plans are available to suit your
  needs.
• -NASCAR Media Demographics 2008

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Race Fan Demographics

• Gender neutral fan base 60 male, 40 female
• 53 of fans are between the ages of 18-44
• 43 of fans earn 50,000 per year
• 37 of fans have children under the age of 18
• 1 in 5 fans is a minority
• Motorsports fans are three times more brand loyal
  than fans of any other sport
  
• More fortune 500 companies rely on Motorsports to
  build their brands than any other sport
  
• -NASCAR Media Demographics 2008

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The Driver Chris Igo Jr.Easton, Mass.

• Chris is a 17-year-old racer from Easton,
  Massachusetts. Articulate and outgoing, Chris has
  gained the respect of both competitors and fans
  alike.
• Starting his career in the rugged indoor karting
  leagues at Bostons F1 Motorsports facility,
  Chris won the championship in year two and
  decided it was time to move up.
• In his first year in Seekonk Speedways Mini-Cup
  division, Chris had one Feature win and 17
  top-three finishes.

Plans for the 2009 season include Chris stepping
up to the NASCAR Whelen Weekly Racing Series
Sport Trucks under the guidance of the Team Full
Throttle NASCAR Driver Development Program.
Chris and his team support Alexs Lemonade Stand
Foundation for childhood cancer, and are also
donating all race winnings this season to the
Providence, R.I. Ronald McDonald House.
With the help of Team Full Throttle, Chris is on
a path to the Camping World East Series, with the
long-term goal of competing in one of the big
three series (NASCARs Camping World Truck
Series, Nationwide Series or Sprint Cup Series).
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NASCAR Whelen Weekly Racing SeriesA final step
before reaching the big time

• Competition in the NASCAR Whelen Weekly Racing
  Series is often the final step many professional
  race drivers make before moving to a national
  touring series such as NASCAR Camping World East
  or ARCA, which race on superspeedways and short
  tracks with television packages and national
  audiences.
• The NASCAR Whelen Series race stock cars and
  trucks on short-track ovals under one mile in
  length. NASCAR sanctions speedways that race
  these cars and trucks in all parts of America.
  Tracks that feature the NASCAR Whelen Series
  include some of the most well-known, recognized
  speedways in the country, including Stafford
  Springs, Conn. Seekonk, Mass. Hickory, N.C.
  and South Boston, Va.
• NASCAR sport trucks are produced by a number of
  chassis manufacturers. The bodies are generally
  Chevrolet, Ford, and Dodge models. The sport
  trucks are powered by small block V8 engines with
  around 250 horse power, the majority being
  Chevrolets.
• A number of top NASCAR drivers raced in the
  NASCAR Whelen Series, including Jeff Burton, Dale
  Earnhardt, Jr., Kevin Harvick, and Denny Hamlin.
  Chris Igo Jr. is on a similar path.

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THE OPPORTUNITY

• A marketing partnership involving Chris's 2009
  season could include
  
• Meeting with Team Full Throttles Marketing Group
  to create specific goals for partnership
  
• Primary logo placement on hood, quarter panels
  and/or deck lid of truck for full season
  
• Primary logo placement on driver and crew
  uniforms
  
• Driver and crew to wear apparel (shirt, hat
  provided by partner) during pre-race, press
  events, appearances, etc. branded with your
  companys logo
• Partner placement on Chris's website
  (www.igoracing.com)
  
• Mentions on PA System at any track where Chris
  competes in 2009
  
• Potential appearances at your location with
  driver and truck as mutually agreed upon by race
  team and partner
  
• Company logo placed in primary locations on both
  sides of team transporter be seen by tens of
  thousands of eyes over the course of the year on
  major interstate highways.
• Mentions in all media releases, hero cards, and
  other literature designed by or for Chris Igo,
  and promotional literature handed out for your
  company at the track and at all appearances with
  Chris and the truck.
• With approximately 20 race weekends, plus a
  minimum of six to eight outside appearances with
  Chris and the race truck, and impressions
  generated through travel (transporter logos) and
  media sources, your company could be placed in
  front of over 200,000 potential new customers in
  2009!

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ABOUT TEAM FULL THROTTLE

• Team Full Throttle (TFT) is a leadership-based
  program with headquarters in the heart of NASCAR
  country in Mooresville, N.C., where the finest
  young Motorsports leaders in the nation are
  trained both on and off the track for success at
  the sports highest levels.
• TFT President and Driver Coach Mike Calinoff has
  over 25 years of history as the winningest
  spotter in the sport and is highly regarded for
  his contributions to the careers of Dale
  Earnhardt Jr., AJ Allmendinger, 2003 NASCAR
  Sprint Cup Series Champion Matt Kenseth, Ricky
  Craven, 2007 Indy 500 champion Dario Franchitti,
  Jason Leffler, David Stremme, and two-time NASCAR
  Sprint Cup Series champion Tony Stewart.
• TFT Founder and Vice President Tom Baker has
  almost 20 years of experience as a life and
  leadership coach and has been a personal
  development specialist for young racers from New
  York to California. Together, Calinoff and Baker
  provide all the necessary resources, experience
  and knowledge for superior personal development
  and a focused and timely advancement up the
  Motorsports ladder.
• TFT is unique in its approach in building the
  finest individuals and then applying the
  leadership and mental focus training to
  motorsports. In addition to having the eyes and
  ears of NASCAR team recruiters, TFT has attracted
  the attention of several NASCAR personalities as
  occasional trainers and consultants, including
  Sprint Cup Series racer David Stremme, Nationwide
  Series racer Josh Wise, media specialists Bob
  Pockrass from NASCAR Scene and Lee Spencer from
  Fox Sports.
• Team Full Throttle assembles some of the most
  exciting young motorsports prospects and then
  positions them for advancement by creating
  relationships with race teams, media, and
  potential marketing partners in order to place a
  driver at the appropriate level for their
  ability. With several team alliances in the heart
  of NASCARs radar (the Charlotte, N.C. area),
  Team Full Throttle is able to give their racers
  invaluable exposure at and away from the race
  track.

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THE TFT APPROACH

• Leadership and teamwork are an important part of
  Team Full Throttles driver training. Ongoing
  one-on-one sessions with instructors and at-track
  training during race nights help racers
  understand their role in their race team as well
  as our TFT team.
• Once a driver has been through basic leadership,
  communications, and mental focus training, the
  training moves to the track, where they are shown
  how to apply what theyve learned while in the
  car in order to maximize performance.
• Strong emphasis is put on proper appearance,
  attitude and physical fitness to give our racers
  a competitive and marketing edge. We believe
  there is a direct correlation between on- and
  off-track behavior and tendencies, and we strive
  to use motorsports to demonstrate opportunities
  for leadership and being a good role model.

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TFT BUILDS WINNERS

• At Team Full Throttle, we have over 30 drivers in
  our program, the majority of whom are competing
  and winning at the short-track level across the
  country. Divisions such as NASCARs Whelen All
  American Series and Camping World East Series are
  the top tier of the program. Exposure nationwide
  at the track, in the media, and on TV is possible
  for potential team sponsors, depending on the
  series.
• We seek to develop long-term branding
  relationships between our racers and their
  marketing partners, understanding that the
  activation process is about more than just the
  name on the car or an article in the newspaper.
  
• Since motorsports fans are three times as likely
  to choose a product based on its involvement in
  the sport, our experienced marketing staff will
  work with our partners to maximize their
  reciprocal benefit and increase brand awareness.

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Lets Work Together!

• For information about how a motorsports marketing
  partnership with Chris Igo Jr. could help your
  company, contact Tom Baker of Team Full Throttle
  at 704-664-1755.