College Sports Audience

1
College Sports Audience

• The vast majority of people who watch college
  sports are of legal drinking age.
• According to 2004 Nielsen Media research, 89 of
  college football and 88 of college basketball
  television viewers are 21 or older.
• The majority of people who watch the NCAA
  Basketball Tournament are of legal drinking age.
  According to Nielsen Media Research
• 89.7 of the audience for the entire tournament
  was 21 or older.
• 90.4 of the audience for the Final Four was 21
  or older.
• 88.5 of the audience for the Championship game
  was 21 or older.
• The 2004 ESPN poll reports
• 81 of college football fans
• 81 of college basketball fans are of a legal
  drinking age.
•  

Sources 2004 Nielsen Media Research Source
Nielsen Media Research, 3/17- 4/4/05 Source The
2004 ESPN Sports poll is a statistically valid
sample of the U.S. Population 12. Survey
Questions Fan On a 4 point scale, 1not
interested, 2 a little interested, 3 somewhat
interested, 4 very interested they respond 2,
3, or 4 to the question.
2
College Sports Audience
89 of college football TV viewers are 21 or older
88 of college basketball TV viewers are 21 or
older
11
12
88
89
Source 2004 Nielsen Media Research
3
NCAA Basketball Tournament
9.6
10.3
89.7
90.4
89.7 of the TV audience for entire tournament
was 21
11.5
90.4 of the TV audience for Final Four was 21
88.5
88.5 of the TV audience for Championship game
was 21
Source Nielsen Media Research, 3/17- 4/4/05
4
College Sports Fans
19
19
81
81
81 of college basketball fans are 21
81 of college football fans are 21
Source The 2004 ESPN Sports poll is a
statistically valid sample of the U.S. Population
12. Survey Questions Fan On a 4 point scale,
1not interested, 2 a little interested, 3
somewhat interested, 4 very interested they
respond 2, 3, or 4 to the question.