Coke Research Invitation B

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Coke Research Invitation B

• By Erin Mathis

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Stock price trends 1999 - 2004

• 2004 Coke shares remained flat
• 2004 Pepsi stock climbed 15 in the first half
  the year

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Market shares in 2004
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Coca-Cola October 20, 2005

• 37 increase in third-quarter profit
• 8 increase in revenue
• 5 increase in unit sales volume
• China 23 increase in sales
• Mexico 4 increase in sales
• North America 3 increase in sales
• European Union 1 increase in sales
• Germany 1 decrease in sales
• India 22 decrease in sales

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Cokes Success in October 2005

• Chief Executive Officer E. Neville Isdell
• Dasani water 37 increase in sales
• Powerade 28 increase in sales
• Minute Maid 14 increase in sales
• Carbonated beverages 1 decrease in sales
• Pepsi Gatorade, Tropicana juice, Propel fitness
  water