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1. INTRODUCTION TO YOU KNOW THE SCORE!
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FREE SPORTS TEXTS
ENHANCED MOBILE MARKETING

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You Know The Score!
CONTENTS.
FREE SPORTS TEXTS
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INTRODUCTION TO YOU KNOW THE SCORE! (YKTS!).
FREE SPORTS TEXTS. SERVICES. MOBILE MARKETING.
EFFECTIVENESS. YKTS! BENEFITS. CLIENTS SERVICE
OPTIONS. YKTS! WHITE LABEL. CLIENTS. YOU KNOW
THE SCORE! YOUTH. EDUCATION VIA SMS. SHANE WARN
E. MISSINGTEXT. CHARITY. (CHANCE TO SHINE.) PAR
TNERSHIP OPPORTUNITY. ADVERTISE YOUR COMPANY FREE
WITH YKTS! YOU KNOW THE SCORE! DIAGEO. BRAND
OPPORTUNITY. RETAIL OPPORTUNITY. CONCLUSION, CO
NTACT WEBSITE INFORMATION.
"Mitre and You Know The Score! are using their
FREE sports text service to promote sport to kids
and to educate them at the same time. Their
initiatives are excellent! Shane Warne. Oct
2006.
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1. INTRODUCTION TO YKTS!
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FREE SPORTS TEXTS. YKTS! combines
sports information advertising into one text
message. Subscribers receive sports
results updates FREE to their mobile phone.
Advertisers can communicate with a h
ighly segmented target audience.
By abbreviating the information, with no
loss of clarity to the subscriber, the vast
majority of the text message is utilised for
advertising.
Subscribers receive a service (usually
charged for at 25p per text) FREE OF CHARGE.
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1. INTRODUCTION TO YKTS!
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SERVICES. Current Services
Future
Services

Whether theres 1 result or 11 at the same time,
YKTS! sends it all in one text!
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2. MOBILE MARKETING.
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EFFECTIVENESS.
Mobile Marketing is a highly effective
marketing medium for the following reasons

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2. MOBILE MARKETING.
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EFFECTIVENESS.
Independent figures provided by Caratprovide
the most compelling reason of all. Examining
industry average response rates for delivery of a
range of direct marketing activities shows that
SMS is an extremely cost-effective promotional
tool. Carat calculated that the cost per response
was 1.42, compared with 2.50 for a classified
ad in local newspapers, 2.67 for flyer
distribution, 6.00 for advertising on radio.
Marketing Week.
SMS Marketing produces a recall rate of 71 -
96. Text Marketer.
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2. MOBILE MARKETING.
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EFFECTIVENESS.
YKTS! improves on standard mobile marketing
methods via
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3. CLIENTS SERVICE OPTIONS.
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YKTS!
YKTS! is building a database of subscribers
segmented via the following parameters
Age, Sex, Postcode, Sporting Preference, Phone
Type, Main Shopping Store, Football Team, County
Cricket Team. Clients can target according to th
eir objectives.
WHITE LABEL.
YKTS! provides white label services for major
clients. Provides increased frequency of communi
cation. High worth added value service provided
to all subscribers. Campaigns are sent under the
clients name. Clients decide segmentation para
meters according to strategy. Clients choose spo
rt(s) according to fit with brand desired
frequency of communication. Opportunity to share
cost with suppliers or via multi-brand campaigns.
CLIENTS.
You Know The Score!s client list includes
Mitre, Jewson, Slazenger, Budget Rent-A-Car, The
Cricket Foundation, Newmarket Racecourses,
Sunblis, Proflix.
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4. YOU KNOW THE SCORE! YOUTH.
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EDUCATION VIA SMS.
YKTS! does not advertise inappropriate products
/ services to children. The mobile phone is the
ideal medium via which to communicate with our
children. YKTS! Youth allows parents to register
their children to receive FREE sports music
updates to their mobile phones.
In the same text children receive messages on key
issues Alcohol. Smoking. Drugs. Bullying.
Sex Education. Diet. Promoting active parti
cipation in sport. Road safety.
Messages are targeted to tackle specific issues
parents believe their child may be facing.
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4. YOU KNOW THE SCORE! YOUTH.
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SHANE WARNE.
Arguably the greatest cricketer of all time is
retiring from international cricket however will
play two further seasons for Hampshire.
Shane is committed to developing cricketers of
the future. At the end of the 2006 English season
he judged coached 80 young spin bowling talents
at Lords.
Shane has backed the You Know The Score! Youth
initiative
"Mitre and You Know The Score! are using their
FREE sports text service to promote sport to kids
and educate them at the same time. Their
initiatives are excellent! I'm also delighted to
learn that 85 of the service's advertising
profits will be  going to support the Cricket
Foundation's Chance to shine campaign to bring
competitive cricket back to state schools. So
come on, sign up now and sign your kids up as
well!" Shane Warne, Oct, 2006
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4. YOU KNOW THE SCORE! YOUTH.
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MISSINGTEXT.
"Every Year 77,000 children go missing in the
U.K."


(Police National Missing Persons Bureau)
As part of the You Know The Score! Youth
initiative YKTS! has launched
MISSINGTEXT. When a child goes mis
sing YKTS! texts every YKTS! subscriber in the
local area. Getting this message out via sms wi
thin minutes of the discovery that the child is
missing could be vital to the chances of finding
the child. The service is reinforced by an e-mai
l to our subscribers with further detail and a
photograph. You Know The Score! provides this s
ervice FREE OF CHARGE to Local Education
Authorities.
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5. CHARITY.
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CHANCE TO SHINE.
You Know The Score! is an official Commercial
Participator for Chance to shine, The Cricket
Foundations drive to bring competitive cricket
back to State schools. As part of our commitmen
t to developing the future of English sport and
to promote active participation in sport, YKTS!
gives up to 85 of the advertising profit on the
cricket service to Chance to shine.
YKTS! is actively seeking charity partners for
its football, rugby youth service.
If you represent a charity and would like to p
artner with You Know The Score! please contact
Jeremy Hunt. jhunt_at_unothescore.co.uk

www.chancetoshine.org
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6. PARTNERSHIP OPPORTUNITY.
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ADVERTISE YOUR COMPANY FREE WITH YKTS!

Via our Partnership Programme YKTS! provides
partners with FREE advertising on our service in
return for promoting YKTS! to your contacts.
All we ask is for you to e-mail your staff, cust
omers, suppliers informing them about YKTS!
Click To View Sample E-Mail In return YKTS! pro
vides you with mobile advertising proportional to
the audience you can reach.
Other Partnership Benefits You will be offering
your staff, customers, suppliers a highly
valuable FREE service. We have partnered with Y
ou Know The Score! to give you FREE sports
updates to your mobile phone!
The more subscribers to YKTS! the greater the
reach and effectiveness of our Youth and
Missingtext services. The more subscribers to YK
TS! the more we can help Chance to shine to bring
competitive cricket back to State schools.
Partnership provides you with an opportunity to
trial the effectiveness of YKTS! as a marketing
tool. All partners receive a 10 discount on any
advertising once the FREE trial is completed for
one year after the trial period.
www.unothescore.co.uk/mitre/partners.htm
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7. YKTS! DIAGEO.
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BRAND OPPORTUNITY.

Reinforce Guinness Sponsorship Of The
Premiership. Genuine added value service to subsc
ribers AND a vehicle for brand communication.
Other Premiership sponsors or Diageo brands cou
ld advertise to avoid brand fatigue and to
mitigate cost. Cross club results service would
complement rather than cannibalise 02s club
specific service. Potential on-pack offer.

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7. YKTS! DIAGEO.
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RETAIL OPPORTUNITY.

Diageo to propose retailer branded service to key
account. Multiple brand offers, the retailer AND
the results can be included in 1 text.
Via (small) contribution from each advertised
brand the retailer can offset cost or even make
profit while driving footfall.
Benefits for Diageo A generous level of free
advertising on the service. Preference over timi
ng of Diageo campaigns. No Diageo competitors to
be advertised. Enhanced relationship with retai
ler.

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8. CONCLUSION, CONTACT WEBSITE.
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CONCLUSION.
You Know The Score! is a unique service providing
FREE sports updates to fans mobiles.
As a marketing tool, the nature of the service e
nhances its effectiveness compared with standard
mobile marketing services, thereby saving
advertisers cost. In addition to this YKTS! is
committed to the future of sport via our
partnership with Chance to shine and are using
the service to educate and protect our children
via the Youth initiative. Companies can benefit
from YKTS! in 3 ways Advertise to YKTS! subs
cribers. Recruit and advertise to your own audie
nce via a white label service.
Receive free and discounted advertising by
promoting YKTS!

For more information please visit
www.unothescore.co.uk To contact YKTS! please c
all or e-mail Jeremy Hunt on Tel [phone]
3606. E-mail jhunt_at_unothescore.co.uk
www.unothescore.co.uk/mitre/partners.htm