Achieve Your Wildest Dreams

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Achieve Your Wildest Dreams Goals, Using
Advanced Adwords Strategies

• Presented by
• Kirt Christensen
• http//ManageMyPayPerClick.comhttp//ScientificAd
  wordsAndTesting.com

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Heres a summary of my 90 minute speech in 4
steps

• STEP 1 Get TRAFFIC from Google AdWords, and get
  it going in 5 minutes.(Well explain why Google
  Adwords is the KING of online traffic in a bit
  And why you should master the skills needed to
  excel in Adwords NOW)

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Heres a summary of my entire 90 minute speech

• STEP 2 Turn that TRAFFIC into cash, by
• Selling Leads (Cost Per Acquisition
  CPA)http//www.DebtDefeaters.com example
• Promoting Other Peoples Products, known as
  Affiliate Marketing
• Selling Your Own Products (eBooks, other Info
  Products, Physical Products, Services)
• Build a Huge Opt-in List and Do Follow-up
  Marketing FOREVER (Email Marketing, Direct Mail)

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Heres a summary of my entire 90 minute speech

• STEP 3 Measure, test and tweak

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Heres a summary of my entire 2 hour speech

• STEP 4 REPEAT

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Im going to teach you two crucial
skillsdominating Adwords scientific testing

• You need both of these skills to thrash the big
  boys in ANY market Otherwise, youll always be
  mediocre!

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Ive Been Around the Block!

• Confuscious say, Crowded elevator always smell
  different to midget!
• In Internet Marketing, make sure you get advice
  from those that are standing above the crowd, and
  be especially careful to steer clear of Internet
  Marketing midgets!

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Why the heck should you listen to a single word
that I say?

• Be skeptical! Write down questions that you
  have, and if theyre not answered in my
  presentation, ask me over the next couple of
  days!
• Frankly, Im nobody special I come from a
  middle-class family, originally from Preston,
  Idaho.Now the world famous home of Napoleon
  Dynamite

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My First Internet Venture...
23 Years Old, While inLast Year of University
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My Second Internet Venture...
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7,900,000
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INC 500 CEO Says

• Tim Gibson says,Without Kirts marketing
  savvy, I dont know where I be! In our first
  deal together, Kirt helped sell our software
  company for 11,000,000 and in the second he
  wrote a 5 page marketing plan thats taken us to
  11,000,000 a year in sales and were only on
  page 3 of implementation! Were in the Internet
  Retailer top 500, and have been featured (twice)
  in INC magazines top 500!

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Normal Order?
Normal Order?
Or the Customer of a Lifetime???
Or the Customer of a Lifetime???
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Scientifically, We Dont Know Yet

• Basic Stats tells us that there are a couple of
  different ways to tell if a results is
  significant, or that it is a true
  representation, and not due to random
  fluctuations.
• The easiest to use for our purposes is the
  Chi-Square formula
• Easiest way to remember why this is important is
  to think of a ludicrous example, and see how your
  brain instantly discounts a small sample size to
  luck or chance Me playing basketball against
  Michael Jordan, for example. Its possible
  (though unlikely) that I might start off the game
  winning, but it wont last for long!

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Chi-Square Formula
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Easier Way

• http//www.SplitTester.com
• Enter your number of clicks (or sales or
  actions), and your CTR, and it tells you how
  confident you can be of the results, either?
  Not Very? 95? 99

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Heres the Real Numbers
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Case Study, Which One Is Scientifically Superior?

• Bronchitis Home RemedyStop Coughing Up Phlegm
  Quickly Using Easy To Follow Home Remedy
  StopYourBronchitis.com Bronchitis Home
  Remedy?Stop Coughing Up Phlegm Quickly Using
  Easy To Follow Home Remedy StopYourBronchitis.com
  

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Whats the difference?

• One character, the question mark!
• In a statistically valid test, the first ad got a
  very respectable 1.53 Click through rate
  (CTR).Would you have been satisfied? I hope
  not....Because the second ad -- with the
  addition of the question mark -- blew that out of
  the water, and achieved a 2.93 click through
  rate -- that's an improvement of 91.5!

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Does Testing Skill Trump Copywriting Skill?

• Brian Keith Voiles says,Kirt took my Google
  AdWords account and turned it from a lame duck
  into a cash cow I thought my CTR were pretty
  good, heck I charge 20,000 a sales letter, how
  hard could it be to write a little ad? He beat
  every single one of my controls in 24 HOURS. One
  by 34, one by 111 and another by 389. Kirts
  a scientist and a genius!

Testimonial from World Famous Copywriter
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Bidding Tactics

• Always, always, always go for lower price per
  click and raise your daily budgetMuch better
  results to appear most of the time for all of
  your keywords at a lower position, then to appear
  a portion of the day, on some of your keywords,
  at higher positions.

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Bidding Tactics

• First goal, make it work, with an average ad
  position of 7.
• Why 7?
• Still on the first page (hard to play this game
  if youre not on the first page)
• On average, half the time your ad will be higher
  than position 7, half the time lower, with most
  of those being in position 6 or 8

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Optional, but Interesting Service

• Adgooroo, monitors your site, as well as your
  competitors and presents in a graphical
  formatCoverage (How often your ads
  appear)Average Ad Rank (What ad spot they are
  typically in)
• http//www.adgooroo.com to get a free 10 day trial

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Testimonial from a World Famous Copywriter

• Brian Keith Voiles says,Kirt took my Google
  AdWords account and turned it from a lame duck
  into a cash cow I thought my CTR were pretty
  good, heck I charge 20,000 a sales letter, how
  hard could it be to write a little ad? He beat
  every single one of my controls in 24 HOURS. One
  by 34, one by 111 and another by 389. Kirts
  a scientist and a genius!

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Testimonial from an INC 500 CEO

• Tim Gibson says,Without Kirts marketing
  savvy, I dont know where I be! In our first
  deal together, Kirt helped sell our software
  company for 11,000,000 and in the second he
  wrote a 5 page marketing plan thats taken us to
  11,000,000 a year in sales and were only on
  page 2 of implementation! Were in the Internet
  Retailer top 500, and have been featured (twice)
  in INC magazines top 500!

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Testimonial from a World Famous Copywriter

• Marlon Sanders says,Kirt Christensen is not
  only a Google Adwords and testing Genius, but he
  is also one of the brightest and most innovative
  minds in Internet marketing.  And, it helps that
  he's a genuinely nice person.  I recommend you do
  business with Kirt.

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Testimonial from a ANOTHER World Famous UK
Copywriter

• Alan Forrest Smith says,Just went through
  Kirts Adwords Testing program last week, and
  Ive got to say, its brilliant! One small
  technique I applied to my Adwords account as
  already resulted in an extra 450 in sales and
  thats in 6 days! Im excited to see what else I
  can do when I apply more of what you taught me!

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Testimonial from an Average Internet Marketer
in OZ

• Craig MacDonald from Sydney, AU saysI just
  wanted to thank you for creating the Adwords
  training videos. I was getting extremely
  frustrated breaking even or losing money on most
  of my Adwords ads. However after watching your
  videos and setting up my accounts the RIGHT way I
  am now making money. In fact I have doubled the
  results on three out of four of my promotions! I
  am so happy that I made the decision to invest in
  your Adwords training videos!

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Testimonial from Internet Traffic Expert, founder
of TheInterviewWithGod.com

• Morgan Westerman says,If you were to ask me
  who the one single expert I would rely on if I
  wanted to guarantee my success with Adwords, the
  one name I would give you, hands down, is Kirt
  Christensen! And the reasons are crystal clear
  Kirt has proven for years he can generate massive
  income using his own methods, and he has proven
  he can help others success teaching them his
  powerful system. If you want to make money with
  Adwords and PPC Marketing, I recommend you work
  with the best Kirt Christensen.