Pepsi Cola Co.: Web Marketing Strategies

1
Pepsi Cola Co.Web Marketing Strategies

• Chapter 1
• Case 3

2
Web Marketing Strategies

• Pepsi have a range of marketing programs - music
  sites, banner ads, and Internet sweepstakes.
• Barter arrangement with Yahoo! Inc. enabled Pepsi
  to take their established loyalty program to new
  heights.

3
Benefits Realized

• Greater brand exposure to demographic audience -
  those under 25.
• Obtained detailed consumer data - quickly and
  inexpensively.
• Real-time data allowed Pepsi to react to consumer
  demands.

4
Pepsi Web Strategy

• Use extranets to go to where their customer hangs
  out and flash their name.
• Continue to tweak their Web site-centric
  E-commerce marketing efforts.