Product Expansion

1
Product Expansion

• 1975
• Expanded product line including mens wallets
• 1982
• Distribution in the United States began
• 1990
• Womens product line launched in U.S.
• 2005
• Teen product line scheduled to launch

2
Womens Accessories

• Purses
• Handbags
• Tote bags
• Accessories
• Eyeglass cases
• Belts
• Jewelry
• Chokers
• Bracelets
• Shoes
• Sandals
• Pumps

3
Subsidiary Expansion

• El Cuero
• Formed in 1985
• Headquartered in San Diego
• El Cuero Distributors
• Trucking company