Cable Seizes Primetime Share

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Cable Seizes Primetime Share

• 06/07 Primetime Season Review

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06/07 HH Primetime Share
Ad-Supported Cable Captures More Than Half
Of Total TV Viewing Up 2 From Last Year.
-6 From Year Ago
Note Doesnt Add Up to a 100 b/c not all viewing
sources are listed.
Source CAB analysis of Nielsen Galaxy LiveSD .
Official Season. Broadcast Grosspgm level data.
3
HH Primetime Shares By Season
Cable Share Jumps 14 in Just Five Years
Note Doesnt Add Up to a 100 b/c not all viewing
sources are listed.
Source CAB analysis of Nielsen Galaxy LiveSD .
Official Season. Broadcast Grosspgm level data.
4
Among Key Targets
06/07 A18-49 Primetime Share
06/07 A25-54 Primetime Share
5 From Year Ago
4 From Year Ago
-7 From Year Ago
-8 From Year Ago
Note Doesnt Add Up to a 100 b/c not all viewing
sources are listed.
Source CAB analysis of Nielsen Galaxy LiveSD .
Official Season. Broadcast Grosspgm level data.
5
Ad-Supported Cable Ratings Outperform Broadcasts
Seven Net Levels Across Main Advertising Targets
27 Above Broadcasts Level
Source CAB analysis of Nielsen Galaxy LiveSD .
Official Season. Broadcast Grosspgm level data.
6
With Diminishing Viewing Levels Year After Year
Broadcast Continues To Loose Grasp As Viewers Of
All Ages Flee Each Night Of The Week.
Broadcasts Loss Is Cables Gain As Cables
Niche Programming Captures Viewers Hearts
Especially During Monday Saturday Nights.
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In 06/07 Season, Ad-Supported Cable Captures
Adults 18-34
Primetime Gross RTG Percent Change 06/07 v. 05/06
Source CAB analysis of Nielsen Galaxy LiveSD
AA. Official Seasons. Broadcastpgm level data.
Satbdcst 5 Sunbdcst 6. All pgmg.
8
Broadcast Lost Hold Of Its Female Viewers Each
Night The Week
Primetime Gross RTG Percent Change 06/07 v. 05/06
Source CAB analysis of Nielsen Galaxy LiveSD
AA. Official Seasons. Broadcastpgm level data.
Satbdcst 5 Sunbdcst 6. All pgmg.
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Broadcast Continues To Experience Double Digit
Loses With Men Across The Board
Primetime Gross RTG Percent Change 06/07 v. 05/06
Source CAB analysis of Nielsen Galaxy LiveSD
AA. Official Seasons. Broadcastpgm level data.
Satbdcst 5 Sunbdcst 6. All pgmg.
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With Broadcast Down Each Night Of The Week Across
Practically Every Demo Just How Low Are
Broadcasts Ratings?
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65 of Broadcasts Primetime Programming Earned
Below a 3.0 In 06/07
06/07 Broadcast 7 Primetime AVG RTGs
Source CAB analysis of Nielsen Galaxy LiveSD
AA. Official Seasons. Broadcastpgm level data.
Satbdcst 5 Sunbdcst 6. All pgmg.
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Drill Down Even Further 67 Out Of The 98 Cells
Are Down
06/07 Broadcast 7 Primetime AVG RTGs
Source CAB analysis of Nielsen Galaxy LiveSD
AA. Official Seasons. Broadcastpgm level data.
Satbdcst 5 Sunbdcst 6. All pgmg.
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Cable Seizes Primetime Share

• 06/07 Primetime Season Review