BRIDGING THE LAST MILE: A STUDY OF BEHAVIORAL, INSTITUTIONAL

1
BRIDGINGTHE LAST MILE A STUDY OF BEHAVIORAL,
INSTITUTIONAL ECONOMICS OF SEGWAY HUMAN
TRANSPORTER
Susan A. Shaheen, Ph.D. Innovative Mobility
Research, Program Manager, UC PATH Friday,
October 25, 2002
2
PRESENTATION OUTLINE

• Segway What Is It?
• Specifications
• How It Works
• Partnerships
• Objectives
• Research Methodology

3
THE SEGWAY

• Inventor Dean Kamen Segway LLC
• Electric-Personal Assistive Mobility Device
• Move People Goods More Efficiently
• Increase Connectivity
• Replace Short Automobile Trips
• Encourage Public Alternative Transport Use

4
SPECIFICATIONS

• 5 Gyroscopes
• Tilt Sensors
• 10 Microprocessors
• 2 Electric Motors
• Range 11 17 Miles
• Charging 4 Hours
• Top Speed 12.5 MPH
• Footprint 19 x 25

5
HOW IT WORKS

• Leaning Changes Center Of Gravity,
• Tilting Gyroscopes Housed In Base,
• Signaling Processors To Move Balance Unit Via
  Wheels

6
OPERATING THE SEGWAY

• To Go Forward, Lean Forward
• To Go Backwards, Lean Back
• To Steer Right or Left, Turn the Handgrip

7
PARTNERSHIPS

• Caltrans DRI and DMT
• BART District
• Center for Commercialization Of ITS Technologies
  (CCIT)
• Segway LLC

8
OBJECTIVES

• Increase Understanding Of Segway As A Transit
  Feeder Service
• Provide Answers About Consumer Acceptance, Market
  Niches Safety Issues
• Explore Critical Land Use Policy Questions
  (E.G., Sidewalk Issues Liability)

9
KEY QUESTIONS

• Test Difference Between Urban Suburban
  Applications
• Assess Modal Shifts Parking Impacts
• Evaluate Business Models (I.E., For-Profit and
  Non-Profit Approaches)

10
RESEARCH METHODOLOGY

• Literature Review
• Lessons Learned (Previous Pilots)
• Institutional Analysis (Policy Safety)
• Project Scoping Marketing Plan
• Suburban Urban Pilot Deployment
• User/Economic Analysis

11
INSTITUTIONAL ANALYSIS

• Segway Proposed Final Legislation
• Municipal Ordinances (Motor Vehicles,
  Non-Motorized Pedestrians)
• Municipal Liability Related To Land-Use Ordinances

12
LEGISLATIVE REVIEW

• Reviewed Federal Law Final Legislation For 32
  States, Including California
• Defined As EPAMD
• Exempted From Vehicle Status In Majority Of
  States
• Allows Use On Sidewalks, Roads Bike Paths

13
PREVIOUS PILOTS

• Manufacturing Distribution
• Police Departments
• Postal Delivery Services
• Municipal Agencies (E.G., City Governments)
• Parks Recreational Services

14
PROJECT SCOPING

• Identify Suburban/Urban Locations (Pleasant Hill
  Downtown Berkeley)
• Acquire O-D Data From BART
• Select Segway Rental Agents
• Contract With Local Employers

15
PILOT DEPLOYMENT

• 2 Phases Suburban Urban
• One-Year Duration At Each Site
• Launch Spring 2003
• Marketing Plan
• Business Model Development

16
USER ECONOMIC ANALYSIS

• Focus Groups
• On-Line Travel Diaries Questionnaires (Before
  And After)
• Pedestrian Survey
• Revenue Cost Assessment
• Lessons Learned

17
ACKNOWLEDGEMENTS

• California Department of Transportation
• Partners for Advanced Transit Highways
• Segway LLC
• BART District
• STAR Retail Bike Station

18

• www.innovativemobility.org