Title: Human Sociobiology 2
 1Human Sociobiology 2
- MSc ACSB module 2006/07 
- SB week 7
2Lonely hearts personal ads
- Thiessen et al, 1993, Ethology  Sociobiology, 
 14, 209-229
- Words/phrases rated for desirability on 5-point 
 scale
3Which ads were high, and which low attractivity?
- Beach, boating, picnics. Young, intelligent, 
 professional SM looking for sincere relationship
 with petite SF, non-smoking preferred
- The holidays are near, Im full of cheer. If 
 youre a nice lady outside and in, drop a line.
 Things will begin.
- Adventure/travel! Beautiful, well-endowed, 
 petite, shapely, sophisticated, intelligent,
 sensual, warm, moral, very feminine lady! Seeks
 handsome, tall, sophisticated, emotionally
 secure, wealthy, kind man to compliment. Recent
 photo a must
- Poetry, chamber music, nature, imagination. 
 Brainy, sensuous woman seeks special male friend,
 to create and share profound sweet, simple
 moments. Reply.
4Lonely hearts studies
- Huge literature on what men and women want in a 
 sexual partner as shown by offers and wants in
 personal ads
- Women typically ask for resources, offer good 
 looks
- Men ask for good looks, offer resources 
- Kindness, humour, etc., also important to both 
 sexes
- So, why these sex differences?
5Sex differences reflect differences in PI
- Females are obliged to invest heavily in children 
- Males can choose to invest in a child or not, so 
 females should be attentive to their
- Resources how much can they provide? 
- Evidence of disposition to invest 
- What impact will this difference have on evolved 
 decision-mechanisms?
6Coping with errors
- Haselton  Buss 2000 JPSP 78, 81-91, NB Fig 2 is 
 wrong in soft version, correct in bound copy of
 the journal in the Psych library
- Psychological mechanisms will be predictably 
 biased when the costs of false and false- errors
 are unequal
- Therefore men tend to over-infer sexual intent 
 from womens behaviour
- Designed with adaptations to minimise cost of 
 missed sexual opportunities  so should
 over-estimate a womans sexual interest
- False - error ? loss of an opportunity of 
 reproduction
- False  error ? waste of a little time
7Error Management Theory (2)
- Women are designed with the reverse bias 
 regarding inferences of males commitment
- 3 C-Items such as Men women tend to be afraid 
 of long-term commitment such as marriage, Men
 women tend to keep their emotions to themselves
 in order to avoid making a commitment to a woman
 man, etc.
- 8 S-Items such as Smiling at a man woman at a 
 party, going to a bar alone, dancing
 provocatively with a woman man he she just
 met at the party
- Womens ratings of mens commitment-avoidance 
 were greater than mens ratings of these items
- Mens ratings of womens sexual intent exceed 
 womens ratings for these items
8EMT(3)
- Women under-estimated Ms commitment compared 
 with Ms same-sex and self-estimates of
 commitment
- Women did not underestimate Ws commitment  fell 
 between criterion measures
- Men over-estimated Ws sexual intent compared 
 with Ws same-sex and self-estimates of this
- Women did not over-estimate Ms sexual intent  
 estimate fell between criterion measures
- Men did not over-estimate the sexual intent of 
 their sister
- Women estimated their brothers sexual intent 
 below that of other men
9A baby makes a man more attractive
- Brase 2006 EHB 27, 145-157 extended La Cerras 
 study
- Photos of males interacting with a baby (/-/0), 
 with an elderly woman (), doing housework, by a
 sports car, by an SUV
- Rated as date, sexual partner, marital partner, 
 friend, neighbour
- M Rated higher if  interaction with baby, lower 
 for  interaction with baby
- Helping old person higher-rated than baby 
- Housework  baby Sports car lt baby 
- F rated higher helping old person, but if with 
 sports car  same as baby
- So, differences in how F and M evaluate opposite 
 sex wrt the contexts in which they are seen
10Signals that attract must be honest
- Honesty is achieved by using costly signals 
- Risk-taking as a signal  Farthing, 2005, EHB 26, 
 171-185
- Risks were heroic, physical or from drugs 
- Women preferred a heroic-risk taker over a 
 heroic-risk avoider as mate men showed less
 strong an effect
- Men (but not women) selected physical risk-takers 
 for same-sex friendship
11Kung-fu has costly tests
- J Diamond (RFTC p. 180)  Kung-Fu kerosene 
 drinking as a (monthly) test of advanced grade
 kung-fu powers
- JDs informant was grade 8 Kung-Fu  could 
 single-handedly fight off 8 attackers (and had
 done so)
- Alcohol, tobacco, etc may reveal quality, and so 
 may be involved in honest signalling
- Alcohol in Chinese work units, etc. 
- JD believes that high ranking Mayans were given 
 intoxicating enemas
12What allows faces, voices, etc., to become honest 
signals of quality?
- Hormones affect the immune system. 
- High testosterone level compromise immune defence 
- High quality males can cope (e.g. Duffy  Ball, 
 2001, PRSB 269, 847-852 on starlings)
- Estrogens may have parallel effects 
- Facial growth depends on hormones 
- Voices also reflect hormone levels 
13Voices act as markers for other things
- Hughes et al (2002) EHB 23, 173-180 Voices of SS 
 varying in FA assessed by raters who did not see
 the SS. Symmetrical SS had more attractive
 voices.
- Puts (2005) EHB 26, 388-397 
- Lower F0 in male preferred in short term, but not 
 long term, mating contexts.
- F0 had greatest impact on ST attractiveness in 
 the fertile phase of ovulatory cycle
- So voice pitch, as well as face shape, can carry 
 information about a mans quality
14More than 1 female strategy? 
- Females appear to play a mixed strategy 
- For several cues that determine attractiveness, 
 differences between preferences of females who
 score high/ low on sociosexuality
- Also differences in womens preference between 
- The period of peak fertility and the 
- Rest of menstrual cycle. 
- Pill users may be like latter group
15Womens rating of mens displays
- Gangestad et al. (2004) Psychological Science 
 15(3), 203-207
- Men videoed in competitive date-choice context 
 women see 1 min of video, rate man as for short-
 or long-term relationship
- Social presence composed, athletic, eye contact, 
 no self-deprecation, no downward gaze, doesnt
 present self as nice guy
- Direct intra-sexual competitiveness e.g., slags 
 off the competitor, asserts superiority, not
 just himself, no laughter, doesnt say he has a
 nice personality
- Composite SocPres-DIC rating peaked at day 11 of 
 menstrual cycle, but only for short-term
 relationships
16Pupil sizes and mate choices
- Tombs  Silverman (2004) EHB 25, 221-228 
- Expanded pupils enhance attractiveness in both 
 sexes
- But some women prefer men with large pupils, 
 others prefer medium pupils
- Large-pupil preference was linked to womens 
 tendency to select bad boys rather than nice
 guys for dates
- Suggests a strategy-differences among women in 
 their response to the male attention/attraction
 implied by the largest pupil size
17Pupil size (2)
- Some evidence (Y4 thesis  unpublished data) that 
 
- In high-fertility part of menstrual cycle large 
 pupils are preferred
- In low-fertility part of cycle, medium pupils 
 preferred
- On pill, stronger medium preference 
18Geoff Miller  the mating mind
- Evolution of intelligence through sexual 
 selection, not natural selection
- But why intelligence, rather than athleticism/ 
 another index of quality, for partner choice?
- Why are humour, kindness, and personality so 
 important (to both sexes)?
- What forms of intelligence are sexually most 
 appealing/ unattractive?
- Logic (Mr Spock)? Empathy? Verbal skills? 
 Skill in making things? Creativity?
- Women want to make dads out of cads (but not 
 dolts)
- Perhaps ask what is unpromising material as a mate
19Creativity attracts women at mid-cycle 
- Haselton  Miller, 2006, Human Nature, 17, 50-73 
- 2 Artists/2 Businessmen rated as short- / 
 long-term partner 2 vignettes for each
 occupation, one man shown as creative but poor,
 one uncreative but rich.
- Fertility increased S-T attractiveness of 
 creative but poor artist (r0.41) and businessman
 (r0.29) but not the u/c but rich ones
20(No Transcript) 
 21Chat-up lines
- Bale et al (2006) PAID 40, 655-664 
- 40 vignettes a man tries to open conversation 
 with a woman  which openings were judged as
 likely to work?
- Humour, flattery, and blue remarks were judged 
 unlikely to be successful
- Openings that showed off the mans character, 
 culture and wealth were judged more likely to
 succeed
22Some of the ineffective ones
- q33 Humour A man is just about to leave a bar on 
 his way to a nearby club. He glances up at a
 woman who is just coming through the door, frowns
 and saysÂ
-  M Excuse me, I think you have something in 
 your eye. He smiles Nope, it's just a sparkle.
- q26 Compliment A man is walking around a busy bar 
 as if looking for something. He spots a woman
 drinking alone at a table, walks up to her
 smiling, and says
-  M So there you are! I've been looking all 
 over for YOU, the girl of my dreams!
- q14 Sex A club in Ibiza. It's hot, sweaty, and 
 people pretty much only go there for one thing. A
 man saunters up to a woman sitting on a stool at
 the bar
-  M Well hey there, I may not be Fred 
 Flintstone, but I bet I can make your Bed Rock!
23Interim conclusions
- Good agreement among raters in both of 2 studies 
- Differences in content were confounded with item 
 length  but effect can be unpicked statistically
- A few sex differences 
- Wealth, Character (generosity, ability to take 
 charge, physical fitness) and Culture appeal
- But not stock jokes, compliments, or blue 
 remarks
- Why should compilations list the types of lines 
 that we found were duds
- ?? used to find sociosexually unrestricted women 
 (Simpson  Gangestad,1992) who may be sexually
 available