Year 2000

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• Year 2000
• 4-H and FFA Program

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Farmers Best Feeds107 years of Success
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Farmers Focus

• Commitment to
• Highest quality products
• Technical cutting edge
• Support
• Education

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The Team

• Farmers Feed is a family owned, and operated
  company, managed by Jay Gilbert.
• The parent company has grown from a small local
  mill to one of the largest players in the region.
  
• Farmers Warehouse Co. is owned by the A.L.
  Gilbert Co. having served the feed industry for
  over 106 years.

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Market Summary

• Over the past 12 years Farmers has grown from the
  6th largest supplier in California and Southern
  Oregon to being tied for 1st position.
• While other manufactures have been sold or
  merged, Farmers remains strong taking on new
  product lines and services.
• We are committed to quality and service at
  competitive prices without compromising by least
  costing our product lines.

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ProductDevelopment

• The Past Farmers
  Warehouse worked to keep up with our
  competitions new product lines.
• Today Farmers
  Warehouse is out front developing, testing, and
  producing new innovative product lines.

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CompanyResources

• In House Ph.D. Nutritionists
• University Involvement
• On Going Tests
• Outside Input
• YOU!

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Key Issues

• Short Term
• Program product awareness
• Breeder, leader, feeder opportunities
• Long Term
• Support involvement
• Education -Balanced
  Program
• We are looking for ways to serve the industry

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Product Line

• Show Time
  complete feeds
• Blue Ribbon
  concentrates

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Balanced Program

• What must be considered when
• determining if a
• program is balanced ?
• Project Planning
• -Proper Start - Good Genetics
• Show Trends
• -Changes in the Show Market
• Basic Nutrition
• -Digestive System - Balanced Diet
• Choosing a Feeding Program
• -Feeding Options - Product Changes
• Management Program
• -Guidance

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Current ShowIndustry Trends

• High cost of show animals
• Year round show season
• Entire family is involved
• Highly competitive industry

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Goals Objectives

• My 5 Year Goal for Oregon
• Central Southern Oregon Product Awareness
• Largest Supplier of Project Feeds
• Known for Involvement Technology

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Show Steer Industry Changes

• Moderate framed cattle -refined judging
• Varying frame sizes -variations within
  the breeds
• Feeding to frame size
  -feeding the individual
• Proper finish for the individual regardless of
  breed

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Steer Feeding Challenges

• Feeding to frame size
• Small frame
  -900-1050 target weight
• Medium frame
  -1050-1250 target weight
• Large frame
  -1250 plus target weight

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ShowTime BeefFeatures Benefits

• Individualized - flexibility
• -frame size
• Proper growth balance
• -growing stage
• -finishing stage
• Enhanced performance
  -quality fiber sources
• -digestive aids -chelated
  minerals

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Show Lamb Industry Changes

• Heavier end weights
  -140 to 150 common
• Higher minimum weights -shows
  moving from 90 to 100 - 110
• Market lamb requirements -must have .15 back fat
  
• Lambs with less are not considered market ready

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Lamb Feeding Challenges

• Maximize performance
• Proper start
  -lambs must stay healthy
• Performance -high
  rate of gain -industry requires more fat
• Health challenges -jackpot
  shows -holding growth
  -maintaining bloom
  -more stress

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ShowTime Lamb Features Benefits

• Starting stage
• -medicated for coccidiosis -ammonium
  chloride - -increased carbohydrates
  
  -increased crude fat
• Growth stage -digestive
  aids -ammonium chloride
  -increased
  carbohydrates -increased crude fat

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Trends In The Show Pig Industry

• Heavier end weights
  -250 - 270 common
• Minimum weights increasing
  -most shows moving from 190 to 210 -
  220
• Purchasing Trends -lighter
  weights -breeder market demand
• Judges are looking for better finish, lean but
  well muscled

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Feeding Challenges

• Performance under stress
• Proper start -lighter
  purchasing weights
• Rate of gain -high
  and constant
• Health challenges -jackpot
  shows -holding growth
  -maintaining bloom
  -more stress

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ShowTime Pig Features Benefits

• Proper start -Star
  Glo flexibility -starter with Ivomec wormer
• Proper growth balance -Star Glo
  flexibility -maximizes growth potential
• -lean muscling
• Enhanced performance -multiple protein sources
  -digestive aids
  -amino acid balance

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New ShowTime Product

• ShowTime Grand designed to be feed with Star Glo
  Supplement
• Todays trend is toward
• heavier, lean muscled pigs,
• which demands a progressive
• feeding program.
• 
  Jim Brem

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ShowTime Grand

• 18 protein -high
  lysine
• Simplicity -single
  phase product
• Flexibility -adjust
  for changing performance requirements by
  using Star Glo

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Farmers Feeding Options

• Available feeding programs
  
• Self mixing program -simple ingredients
• Concentrate feed program -you add the forage
• Complete feed program -forage in the mix
  
• The type of feeding program
• and experience will effect
• performance
  

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Farmers Best Feeds Award Program

• County Fair Market Awards
  -Grand Reserve
• State Fair Market Award -Grand Champion
• Club Chapter Awards -cash award
  given the club or chapter for each award
  received

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Risks Rewards

• Risks
  - new product line, will it
  perform?
• Opportunity
  - different than
  local products
• Rewards
  - strong aggressive
  company, exposure, program support

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Farmers Feeds 4-H FFASpecial Program

• Frequent Buyer Program
• 1). Receive recording packet. 2).
  Return signup form for Farmers
  Award Program. 3). Fill
  out information on the letter to redeem 5.00
  toward any ShowTime product.
  4). Dealer will start and keep your
  Frequent Buyer card on file.
  5). Buy 5 bags and
  receive a 5.00 coupon toward your
  next purchase.

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