BUSCH LIGHT ULTIMATE EXPERIENCE OVERVIEW

1
BUSCH LIGHT ULTIMATE EXPERIENCE OVERVIEW
POINT OF SALE C.A.P.S. (HARDWARE/INSERTS) ENHANCER
S/SPECTACULARS - Bin Display - Raft with
Oars - Life Vest PERMANENT PREMIUM
MERCHANDISE CROSS MERCHANDISING/HOOK SALES TOOLS
2
BUSCH LIGHT ULTIMATE EXPERIENCE P.O.S.
A.
B.
A. Banner Size - 5 x 3 Item 1051403
B. Stringer Pennant Size - 11.5 x 11.5 x
30 Item 1051402
3
BUSCH LIGHT ULTIMATE EXPERIENCE C.A.P.S. ELEMENTS
D.
E.
F.
Side 2
C.
A.
B.
Small Frame Size - 27 x 18 Item 1039380 Uses
small insert set 18 x 18 and 9 x 18 Shown
Item 1046481
Universal Vertical Rack Size - 24x 17 x
64 Item 1041949 Uses small insert set 18 x
18 and 9 x 18 Shown Item 1046481
Weekender Rack Size - 32 x 36 x 18 Item
1045464 Uses small image insert 18 x 18 and 9
x 18 Shown Item 1046481
Case Stacker Size - 21 x 79 x 18 Item
1045467 Uses small insert set 18 x 18 Shown
Item 1046481
Frame Stand Size - 27 x 18, stand Adjusts from
61.5 to 88 H Item 1039384 Uses small insert
set 18 x 18 and 18 x 9 Shown Item 1046481
Avalanche Singles Cooler Size - 30 x 33 x
16 Item 1039379 Uses 27 x 27 and 12.75 x
27 Shown Item 1046481
C. Small Frame Size - 27 x 18 Item
1039380 Uses small insert set 18 x 18 and 9 x
18 Shown Item 1050210
E. Universal Vertical Rack Size - 24x 17 x
64 Item 1041949 Uses horizontal price insert
from Small CAPS set 18 x 18 and 18 x 9 Shown
Item 1046481
F. Weekender Rack Size - 32 x 36 x 18 Item
1045464 Uses small image insert 18 x 18 and 9
x 18 Shown Item 1046481
B. Case Stacker Size - 21 x 79 x 18 Item
1045467 Uses small insert set 18 x 18 Shown
Item 1046481
D. Frame Stand Size - 27 x 18, stand Adjusts
from 61.5 to 88 H Item 1039384 Uses small
insert set 18 x 18 and 18 x 9 Shown Item
1050210
A. Avalanche Singles Cooler Size - 30 x 33 x
16 Item 1045465 Uses Signmaking 3x3
for front panel. Shown attached to cooler
-Small CAPS frame set. Item 1046481 (sold
separate)
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BUSCH LIGHT ULTIMATE EXPERIENCE
ENHANCERS/SPECTACULARS
B.
A.
C.
D.
B. Cooler Raft Size - TBD Item 1051455
C. Life Vest Size - 28 x 18 x 12 Item 1051454
D. Display Bin Size - 24 x 48 Item 1051396
A. Raft with Oars Size - 78 x 46 Item 1051399
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BUSCH LIGHT ULTIMATE EXPERIENCE PREMIUM
MERCHANDISE
B.
C.
A.
D.
B. Busch Light T-shirt Item ZT722
C. Key Chain Item ZN17736
D. Coasters Item ZPC786
A. Busch Light Hat Item ZH5890
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BUSCH LIGHT ULTIMATE EXPERIENCE WHITEWATER
RAFTING SWEEPS OFFER
Point of Sale
Offer Description
Busch Light Ultimate Experience Sweeps Win a
whitewater rafting trip near Colorado Springs,
CO One winner, and a guest, from each region
will win a whitewater rafting trip near Colorado
Springs, CO. Winners will receive a two-day,
two-night trip including round trip airfare,
accommodations, and two days of whitewater
rafting.
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BUSCH LIGHT ULTIMATE EXPERIENCE WHITEWATER
RAFTING SWEEPS P.O.S.
Point of Sale / Creative
Sweepstakes Tear Pad
Shown Sweepstakes Tear Pad, Item 1051405
Counter Card with Sweepstakes Tear Pad
Shown Counter Card with Sweepstakes Tear Pad,
Item 1051404
Coupons or rebates will only be valid in the
market during the dates listed. Please do not
place any coupons or rebates in the market prior
to the valid date. Coupons or rebates should
only be placed in channel(s) noted. Final offer
creative design subject to change.